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Ed Peto

Outdustry x China x India

Ed Peto is a prominent figure in the global music industry, known for his extensive experience in artist services and rights management, particularly in China and India. He is the founder and CEO of Outdustry Ltd, a company established in 2008 in Beijing, which has become a leader in providing music industry services, including A&R, publishing, marketing, and consulting. Outdustry has played a key role in the success of international artists like Adele, Dua Lipa, and Major Lazer in these markets and has facilitated major market entries for companies like Spotify and Merlin.123

In October 2024, following Virgin Music Group's acquisition of Outdustry, Peto was appointed Senior Vice President of International Strategy at Virgin Music Group. In this role, he is part of the company's global leadership team, focusing on expanding its presence in high-growth markets such as China and India while continuing as CEO of Outdustry.123

Peto's career spans various roles in the music industry, including co-founding Red T Music in Beijing and working with labels like Adventures In Music. He holds an MBA from the Berlin School of Creative Leadership and has limited working proficiency in Chinese.4

Highlights

VIRGIN MUSIC GROUP ACQUIRES OUTDUSTRY
Oct 30 · musicweek.com
Virgin Music Group acquires Outdustry - Music Week
Universal's Virgin Music Group acquires Outdustry, expanding its ...
Universal's Virgin Music Group acquires Outdustry, expanding its ...

Related Questions

What inspired Ed Peto to start Outdustry in Beijing?
How has Ed Peto's leadership shaped Outdustry's success?
What are some notable achievements of Outdustry under Ed Peto's leadership?
How does Ed Peto plan to leverage his experience in China and India for Virgin Music Group?
What challenges has Ed Peto faced in the music industry, and how has he overcome them?
Ed Peto
Ed Peto, photo 1
Ed Peto, photo 2
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Location

Bath, England, United Kingdom