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Edik Mitelman

General Manager, Protect360 at AppsFlyer

Edik Mitelman is a seasoned executive currently serving as the General Manager of Privacy Cloud at AppsFlyer.5 He joined AppsFlyer in early 2021 and has since been leading the company's efforts in privacy-enhancing technologies and data collaboration.1

Mitelman's role at AppsFlyer involves overseeing the development and implementation of the AppsFlyer Privacy Cloud, a platform designed to enable secure data collaboration while preserving user privacy.1 He is particularly focused on data clean room technology, which allows advertisers and networks to work together on first-party data without exposing personally identifiable information.1

Prior to his current position, Mitelman held leadership roles at companies such as Autodesk, Wochit, and Conduit.1 His background combines a strong technological foundation with strategic business acumen.

In addition to his corporate responsibilities, Mitelman serves as co-lead of the Venture Creation lab at Reichman University.1 He is also known as a public speaker and mentor in the tech industry.4

Mitelman's expertise extends to mobile ad fraud prevention, as he previously led AppsFlyer's Protect360 anti-fraud products.2 This solution uses machine learning and behavioral analysis to detect and block various types of mobile ad fraud, protecting marketers from fraudulent activities at device, publisher, and media source levels.36

Highlights

Nov 20 · appsflyer.com
AppsFlyer unveils advanced AI layer for Protect360 fraud product
Nov 18 · appsflyer.com
Mobile ad fraud prevention and detection solution - AppsFlyer
Feb 29 · appsflyer.com
How insights aid commerce media growth - AppsFlyer
How insights aid commerce media growth - AppsFlyer
Protect360 for integrated partners - AppsFlyer support
Aug 16 · appsflyer.com
AppsFlyer launches Dynamic Query Engine for its data clean room
Performance Power Players: Edik Mitelman, AppsFlyer
Performance Power Players: Edik Mitelman, AppsFlyer
Protect360 anti-fraud guide – Help Center - AppsFlyer support
Sep 19 · venturebeat.com
AppsFlyer launches Protect360 to deal with billion-dollar ad fraud ...

Related Questions

What are Edik Mitelman's main responsibilities at AppsFlyer?
How does Edik Mitelman's background in mathematics influence his approach to marketing and data privacy?
What is the Venture Creation lab at Reichman University, and how does Edik Mitelman contribute to it?
Can you explain the AppsFlyer Privacy Cloud and its unique features?
How does Protect360 work to prevent attribution fraud?
Edik Mitelman
Edik Mitelman, photo 1
Edik Mitelman, photo 2
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Location

Tel Aviv-Yafo, Tel Aviv, Israel