Sign In

Evana Wu

Marketing Manager at Facebook

Evana Wu is a Marketing Manager at Facebook, focusing on SMB (Small and Medium Business) marketing. She is a dedicated professional with expertise in creating impactful connections between people and technology in the business world.

Evana's areas of specialization include:

  • Brand strategy & marketing
  • Database/business intelligence (SQL, Hadoop, Tableau)
  • Statistics modeling (SAS, R, SPSS)
  • Strategic analytics
  • Digital marketing
  • E-commerce
  • Mobile growth & engagement

Her skills extend to acquisition, retention, targeting & segmentation, lifecycle management, lifetime value (LTV), advertising effectiveness, cross-channel/device optimization, media mix, experiment & multivariate testing, and digital analytics.

Evana's educational background includes:

  • Master of Science (M.S.) in Integrated Marketing Communications (IMC) from Northwestern University
  • Master of Arts in Sociology from National Taiwan University
  • B.A. in Sociology and Economics from National Taiwan University

Prior to her role at Facebook, Evana held positions such as:

  • Senior Analyst in Marketing Analytics at Expedia, Inc. - Hotwire
  • Analyst in Analytics & Customer Insights Group at Publicis Group - Razorfish
  • Search Marketing Intern at Adobe Systems
  • Account Executive at Ogilvy Public Relations
  • Project Intern at Google
  • Teaching Assistant in Statistics at National Taiwan University

Highlights

Feb 21 · ana.net
B2B Committee | Committees | Events & Webinars | ANA
Oct 8 · sites.google.com
ICQMB@UCR - Spring 2021 - Google Sites
May 27 · alibabagroup.com
Introduction to Alibaba Group
Jan 1 · massgeneral.org
Ivana Kim, MD - Massachusetts General Hospital

Related Questions

What are some of Evana Wu's most notable achievements at Facebook?
How did Evana Wu transition from Google to Facebook?
What specific strategies has Evana Wu implemented for SMB marketing at Facebook?
Can you provide examples of Evana Wu's work in digital marketing?
What makes Evana Wu's approach to marketing unique?
Evana Wu
Evana Wu, photo 1
Evana Wu, photo 2
Add to my network

Location

San Francisco Bay Area