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François Dufour
CMO, CMO Coach & Advisor. Ex Twilio, LinkedIn
Francois Dufour is an accomplished marketing leader with a wealth of experience working with prominent tech companies such as Twilio, LinkedIn Talent Solutions, and Udacity before assuming the role of Chief Marketing Officer (CMO) at Decibel.
With a strong focus on supporting early-stage and high-growth B2B tech companies, Francois is passionate about helping founders, marketing leaders, and growth teams establish robust marketing strategies, drive accelerated growth, enhance brand identity, and cultivate marketing talent.
His expertise spans across a wide range of areas including Marketing and Go-to-Market Strategy, Organization Design, Category Creation, Positioning, Product Marketing, Demand Generation, Growth, Events, Branding, and IPO readiness.
Francois actively shares his insights and best practices in product-led growth (PLG) and marketing for technical audiences through his publications at Decibel (https://www.decibel.vc/content) and provides coaching to high-potential Vice Presidents (VPs) of Marketing.
Having supported and continuing to support various companies like Chainlink, Platform.sh, Vercel/NextJS, Contentful, Algolia, Apollo GraphQL, and many more, Francois brings a wealth of expertise and diverse experience to the table.
His educational background includes a Master of Business Administration (M.B.A.) from Harvard Business School and a specialization in Consumer Marketing from ESSEC Business School.
Throughout his career, Francois has held key roles in organizations like Product-Led Leaders, Decibel Partners, MadKudu, Chainlink Labs, François Dufour Consulting, Apollo GraphQL, Algolia, Twilio Inc., Udacity, LinkedIn, Yahoo!, McKinsey & Company, and SFR / Vodafone JV.
With a rich history of leadership positions ranging from acting CMO to VP level roles, Francois has played instrumental roles in shaping the marketing trajectories of various companies and advising on critical aspects of marketing and growth strategies.
Highlights
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