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Greg Field

VP & GM at IQVIA | Founder & Investor | 40 Under 40 MM+M

Greg Field is currently the Vice President and General Manager at IQVIA, a prominent company in the healthcare data and analytics sector. He has a significant background in healthcare marketing and analytics, having co-founded Lasso, an innovative omnichannel platform for healthcare marketing and analytics, which became part of IQVIA following a strategic partnership in 2022.12

Professional Background

  • Lasso Co-Founder: Greg Field co-founded Lasso in 2019, where he played a crucial role in developing its technology and expanding the company by 860% during his tenure. His leadership included navigating challenges such as relocating staff during the Ukraine invasion.12
  • Recognition: He was named to the MM+M's 40 Under 40 list in 2022, highlighting his contributions to healthcare communications and marketing innovation.23

Current Role at IQVIA

As VP & GM at IQVIA, Field is involved in leveraging data and analytics to enhance healthcare marketing strategies. His focus includes improving user privacy and consent frameworks within digital marketing practices, particularly as the industry shifts towards more privacy-conscious approaches.12

Education

Greg Field is an alumnus of Princeton University, which adds to his profile as a knowledgeable leader in his field.45

In summary, Greg Field is a key figure at IQVIA, recognized for his innovative approach to healthcare marketing and his commitment to enhancing industry standards through technology and strategic partnerships.

Highlights

May 4 · linkedin

After a fantastic first quarter in IQVIA’s Digital Enablement Center of Excellence, I am proud to say we have taken huge strides toward our vision for an open, integrated, and digital-enabled ecosystem in pharma and healthcare digital media and communications. We believe this ecosystem will allow our industry to move faster and advance new customer engagement opportunities, ultimately enabling more brands to fully participate in building personalized relationships with healthcare providers and consumers. Check out this article from MM+M to understand why we’re leading the charge on an open ecosystem and what it means for the healthcare industry at large.

#adtech #healthcaremarketing #openecosystem

Apr 12 · linkedin

Congratulations James Mynott, Director of Solutions Engineering at Lasso, an IQVIA Business, for being the January Employee of the Month in the Digital Enablement Center of Excellence! James is throwing 100mph right now, powering our partners' healthcare analytics and redefining customer service. He's the best in the business, and the award is more than well-deserved. If you find yourself on 2nd Ave, make sure to buy him a beer.   #kudos # 🚀 #healthcareanalytics #healthcaremarketing

Related Questions

What is Greg Field's background before joining IQVIA?
How did Greg Field's leadership impact Lasso's growth?
What are Greg Field's key achievements at IQVIA?
How did Greg Field handle the Ukraine invasion for Lasso's team?
What is the significance of Lasso's partnership with IQVIA?
Greg Field
Greg Field, photo 1
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Location

Austin, Texas, United States