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Guillaume Crétenot
Global Strategy and Transformation VP
Guillaume Crétenot is a visionary leader with over 20 years of experience specializing in defining strategies and catalyzing transformative changes within global Management Teams. He is fervently dedicated to fortifying and expanding businesses to new heights.
Currently, he is at the helm of driving the metamorphosis of Mars Petcare from solely a pet food company to the front-runner in Petcare globally, spanning pet food and veterinary services.
His comprehensive industry exposure encompasses Fast Moving Consumer Goods, Veterinary services, Retail (including digital retail), Wholesale, Steel Industry, High Tech, Chemical, Utilities, and Automotive sectors.
In the realm of functional expertise, Guillaume excels in Corporate and Business unit strategy, restructuring, end-to-end supply chain optimization, distribution and multi-channel strategy with a strong digital focus, sustainability practices, technology development encompassing both product and process evolution, manufacturing optimization, complexity reduction throughout the value chain.
His international acumen is noteworthy with extensive work experience in France, Canada, and Belgium, coupled with project management engagements in Germany, France, Canada, Brazil, Czech Republic, Russia, Uzbekistan, US, Finland, Netherlands, and the UK.
Specializing in analyzing intricate scenarios, devising strategic paths based on sound analysis, and adeptly conveying complex subjects in a clear manner to C-suite executives, Guillaume effectively enables decision-making and propels organizational change.
Education-wise, Guillaume Crétenot pursued leadership studies at the Center for Creative Leadership (CCL), Engineering and Business at MINES ParisTech, and VUCA at Harvard Business School.
Throughout his professional journey, Guillaume has held key roles such as Global Strategy and Transformation Director/VP at Mars Petcare, served on the Board of Directors at Agriland SA, and contributed his expertise at renowned firms like The Boston Consulting Group and A.T. Kearney, where he played pivotal roles from Principal to Manager and Associate positions. Earlier in his career, he held significant positions at AGC Automotive, R/D Tech, and Vallourec.
