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Hamish Smyth
Co-Founder at Standards / Order / Standards Manual
Hamish Smyth is a prominent figure in the design industry, known for his entrepreneurial ventures and design expertise. Here's a comprehensive overview of his background and achievements:
Education and Early Career
Hamish Smyth studied design at the Royal Melbourne Institute of Technology (RMIT University) in Australia, where he earned a Bachelor of Communications Design with Honors and distinction.1 After his studies, he moved to New York City, where he began his professional career.
Pentagram Experience
Prior to co-founding his own ventures, Smyth worked at the prestigious design firm Pentagram in New York. He spent 6 years there as an associate partner under Michael Bierut.1 During his time at Pentagram, Smyth worked on significant projects, including:
- The global Mastercard rebrand
- NYC DOT WalkNYC pedestrian wayfinding system1
His work at Pentagram received recognition from various design organizations, including AIGA, D&AD, The ADC, TDC, and others.2
Entrepreneurial Ventures
Hamish Smyth has co-founded several successful design-related businesses:
Order:: In 2017, Smyth and Jesse Reed founded Order, a design office specializing in brand identity.1
Standards Manual:: In 2014, Smyth and Reed established Standards Manual, an independent publishing imprint focused on preserving and sharing graphic design history.13
Standards:: In 2020, Smyth co-founded Standards, a tool for designers to create digital brand guidelines.1
Notable Projects
Through Standards Manual, Smyth has been involved in publishing several significant design artifacts, including:
- Reissue of the 1970 New York City Transit Authority Graphics Standards Manual
- Reissue of the 1975 NASA Graphics Standards Manual2
Current Role and Location
Hamish Smyth is currently based in Brooklyn, New York, where he continues to work on his various design-related ventures.5 As a co-founder of Standards, he focuses on building tools for designers to create and manage brand guidelines.4
Hamish Smyth's LinkedIn username is indeed hamish-smyth-b88a4522, as mentioned in the query.5
Highlights
The power of brand identity.
Last week we officially entered public release for Standards, a company and project we’ve been working on for 4 years that started as a simple question: why is there no good tool to build brand guidelines online?
Super proud of our small team, who all do the work of ten people (on a light day). We’ve created an original, innovative way to build guidelines as websites, all without code. It’s a (way) better experience for designers, but most importantly, a better experience for the people who actually need to use the guidelines.
It all adds up to better implementation of brand design—and that translates to building true brand value. Let me know if you want to chat about getting your studio, agencies, or company’s brands online.
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I recently spoke to Zachary Petit at Fast Company to describe the journey, and whats coming next. Because we’re just getting started.
