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๐ŸŒHANNA LUNDGREN ๐ŸŒ

Brand developer

Who is Hanna Lundgren?

Hanna Lundgren is a creative director, brand strategist, and co-founder based in Stockholm, Sweden. Some key facts about her:

  • She is the Creative Director and Chief Creative at messou.co, where she leads brand and visual direction to create beautiful and elevated experiences and jewelry.1

  • Lundgren has extensive experience in the fashion and retail industry, having held roles such as:

    • Global Head of Brand & Marketing (CMO) at Monki (H&M Group)1
    • Vice President Global Marketing & PR at Lynk & Co (Geely Auto Group)1
    • Interim CEO & Interim Creative Director at Bjรถrk & Berries1
  • She has also worked as a consultant for brands like Marimekko and Hop Lun, helping with global brand experience, digital, and creative brand strategy.1

  • Prior to her consulting work, Lundgren held various marketing roles at Swedish clothing brand WeSC from 2007 to 2014, including Global Marketing Director.1

  • In addition to her corporate experience, Lundgren has been a guest lecturer at the Stockholm School of Economics Executive Education since 2019.1

  • She is the co-founder of Circus Lundgren, a global creative agency.1

So in summary, Hanna Lundgren is an accomplished creative director and brand strategist with a strong background in fashion and retail, working with both major brands and her own ventures. Her LinkedIn username is hannalundgren.1

Highlights

Jul 19ย ยทย linkedin

โœ–๏ธ ๐—ข๐—ฃ๐—˜๐—ก ๐—ง๐—ข ๐—ช๐—ข๐—ฅ๐—ž โœ–๏ธ

If youโ€™re looking for a bit of brand magic and creative upkeep to get back on track, enter a new market, or completely reposition, remember Circus Lundgren is always #OpenToWork.

My network of amazing freelancers and I are highly adaptable to your needs. Whether itโ€™s a new brand, an established brand, a brand to be created or bought, or one needing a boost, as long as your heart, values, and intentions for the world align with ours, weโ€™re open to talk big and small.

We offer everything from intimate workshops with your in-house marketing team or keynotes that ensure your management makes informed brand decisions to full blown brand development, creative direction and product design. Business strategy translated to 360 customer experience, product design clarity, and ensuring your brand strategy and visual ID is reflected in everything from your assortment planning to creative communication are just a few of our specialties.

Iโ€™d love to listen to your needs, big and small, and am open to the known but also in venturing into new industries beyond fashion, consumer electronics, automotive, beauty, health, interior design, jewelry, and SaaS.

So wether you're in one of these fields or not, donโ€™t hesitate to reach out. Letโ€™s talk and create some magic.

๐—Ÿ๐—ฒ๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฎ๐˜ ๐—ฟ๐—ฎ๐—ฐ๐—ฒ. ๐—๐—ผ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฐ๐—ถ๐—ฟ๐—ฐ๐˜‚๐˜€.

๐ŸŽฉ ๐—ง๐—ต๐—ฒ ๐—ฅ๐—ถ๐—ป๐—ด๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ

๐—ฃ.๐—ฆ. For solo projects, while a full-time position isnโ€™t on my radar, Iโ€™m open to shorter, interim, or project-based opportunities. I do occasionally miss the buzz of a full office.

โ€ฆand of course feel free to tag, spread and share with friends and foes. ๐Ÿ™๐Ÿปโค๏ธ

Sep 6ย ยทย linkedin

๐ŸšจWarning. Brag alert. ๐Ÿšจ

Flattered x CIRCUS LUNDGREN

โ€œCould you do minimalism too?โ€ I got asked by Daniel Jontรฉn in late February; him being a board member of the Swedish shoe and bag brand Flattered.

That led to a four-month-intensive project working closely with CEO & founder Gustav Lidรฉn and Creative Director & Head of Design Anna Johansson, and their team to create brand elevation tools.

It's so much fun to see the first step of what we created now having been rolled out on all platforms! Still a few things left from that creative to see the light, but itโ€™s almost all out there for the world to see.

It has been an honor and so much fun to work with the team at Flattered. Thank you for the opportunity, and it will be exhilarating to follow your next steps on the strategy roadmap. Canโ€™t wait!

Go, go, go, Flattered!! ๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป

โ€ฆand the answer to whether I can do creative brand strategy and give creative direction for minimalist brands? Sure can.

So whatever your brand heritage is and wherever you want to go - as long as your companyโ€™s heart lies in the right place - if youโ€™re looking for brand elevation and change, why not join the circus! ๐Ÿ˜‰

โค๏ธ๐ŸŽชโœจ

For the CIRCUS LUNDGREN x FLATTERED project we delivered:

  1. STRATEGIES FOR BRAND ELEVATION
  • Brand Strategy & Creative Direction for 2023-2027
  • Marketing & Communication Strategy for 2023-2024
  1. ROLL OUT NEW BRAND STRATEGY - STEP 1
  • Marketing & Communication plan 10yr campaign
  • Creative Direction 10yr campaign and Art Direction for 360 implementation [photograper Anton Renborg]
  • Creative Direction SS24 lookbook [photographer Anton Renborg]

Ps. One of these days Iโ€™ll also package the circus, until thenโ€ฆ. Screenshots of insta stories will have to do. Again ๐Ÿ™ˆ

Related Questions

What inspired Hanna Lundgren to start messou.co?
What are some notable projects Hanna Lundgren has worked on at messou.co?
How did Hanna Lundgren grow social media platforms for The Blender Girl?
What skills does Hanna Lundgren bring to her role as Creative Director?
Can you share examples of Hanna Lundgren's work in brand development?
๐ŸŒHANNA LUNDGREN ๐ŸŒ
๐ŸŒHANNA LUNDGREN ๐ŸŒ, photo 1
๐ŸŒHANNA LUNDGREN ๐ŸŒ, photo 2
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Experience

Social Media and Marketing Director at The Blender Girl (May 2015 - January 2020)
Junior Account Executive at Moki Media (July 2018 - August 2019); Intern at Moki Media (January 2018 - May 2018); Editorial Director at Spoon University (November 2014 - January 2017)

Education

BA Public Relations and Strategic Communication, Minor in Entrepreneurship, Communications at American University; New Media and Changing Communities at Danish Institute for Study Abroad

Location

Stockholm, Stockholm County, Sweden