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Henry Burreson

Campaign Manager at AFK Creators

Henry Burreson is a Campaign Manager at AFK Creators, a company that specializes in connecting gaming-related content creators and streamers with sponsorship opportunities.1 He is passionate about the creator economy and is considered a podcast marketing expert.5 Henry's LinkedIn profile indicates that he is based in Seattle, Washington, United States.

AFK Creators, founded in 2018, is a London-based company with approximately 18 employees.14 The company focuses on simplifying sponsorship negotiations for creators and influencers in the gaming and streaming industry.2 Henry has expressed interest in influencer marketing and has been involved with AFK Creators in this capacity.2

In addition to his role at AFK Creators, Henry has been featured on podcasts discussing topics related to sponsorship negotiation for creators and influencer marketing.3 His expertise in these areas aligns with AFK Creators' mission to help content creators discover exciting and trustworthy sponsorship opportunities.1

Highlights

May 11 · linkedin

I've been a gamer since forever and have spent over 3 years in gaming influencer marketing, so this video really hits home.

Zenkai Goose did a great job putting this video together which raises a lot of the concerns around battle passes, paid cosmetics, and overall game quality in the past few years.

Although there are a few shots, fired at us marketers, I wanted to get your ideas on this video!

Is gaming really in such a rough spot? Can we still hold out hope for better days? And how do we dial up the fun factor in gaming?

I've been a gamer since forever and have spent over 3 years in gaming influencer marketing, so this
May 10 · linkedin

Many of the brands I work with have VERY specific requests for influencers.

So it's a constant feeling of the chosen one falling to the dark side 😂

Creator discovery is the largest pain point that brands will turn to agencies to help solve. It takes time, expertise, and either strong relationships or a serious amount of outreach.

So, how do I find the perfect creators for podcast campaigns? Here's the playbook:

  1. Direct Manager Relationships
  2. Personal Influencer Database
  3. Influencer Marketing Slack/Discord Channels
  4. Creator Discovery Software (CreatorIQ, Podscribe, Brandwatch etc.)

If you are looking for highly targeted influencers, what is your first move?

Many of the brands I work with have VERY specific requests for influencers. 

So it's a constant fee

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Henry Burreson
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Location

Seattle, Washington, United States