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Irene Chan

Consumer Marketing at The Pokémon Company International

Irene Chan is a passionate and proven brand and digital marketer with diverse experience in live events, video games, tech, hospitality, and advertising, working in both in-house and agency settings. Her favorite aspect of marketing is creating innovative campaigns and content that merge creativity with strategic data-driven decision making to enhance brands and expand their digital footprint on a large scale.

Irene's key strengths include brand marketing, digital marketing, social media management, experiential marketing/event planning, partner/vendor management, project management, consumer data & insights, as well as branded content & partnerships, and creative strategy.

Irene Chan studied at Boston University British Programmes and pursued a B.S. in Business Administration with a concentration in Marketing at Boston University Questrom School of Business.

Irene has held various positions in prestigious organizations, including Product Marketing Manager at The Pokémon Company International, Brand Marketing Manager II at Ticketmaster, Associate Manager roles at Warner Bros. Entertainment, Sales Coordinator at NCC Media, and various internship roles at companies such as Swirl, Likeable Media, Allied Global Marketing, The Walt Disney Company, and Agganis Arena at Boston University.

Irene Chan
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Location

Los Angeles Metropolitan Area