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Jacalyn Beales

⚡️ Head of lifecycle marketing @ Copy.ai | On a mission to find the best Moscow Mule | Em dash enthusiast

Jacalyn Beales is a seasoned lifecycle marketer who is passionate about strengthening brands and empowering their customers through a human-first approach.

Her expertise lies in collaborating with various teams like content, growth, sales, design, and product to create and oversee demand-driven strategies that drive growth and enhance brand recognition for both B2B and B2C companies.

She excels in bridging the gap between content and demand, advocating for innovative approaches to content creation and marketing.

Jacalyn has a profound belief in human-centric branding, an affinity for em-dashes as a preferred punctuation mark, and a culinary appreciation for breakfast for dinner.

In her free time, Jacalyn enjoys pursuing the perfect Moscow Mule, exploring trails and mountains, and capturing her travel experiences on camera. Her travel imagery has been featured by numerous notable brands.

Her educational background includes a Bachelor of Arts in Classical and Ancient Studies from York University, studies in Social Media Development & Management at Algonquin College, and courses in English Language and Literature at the University of Guelph. She also holds a High School Diploma from Bishop Tonnos Catholic Secondary School.

Jacalyn has held key positions in several organizations, including Head of Lifecycle at Copy.ai, Manager of Demand Generation and Content Marketing at Lever, Manager of Content Marketing at Sensibill, Director of Creative & Content at Kudos®, PHANTA, and Bellwether X, Journalist at Photographers Without Borders, Creative Director at Sugarpop Marketing, and Assistant to the Director at York University.

Jacalyn Beales
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Location

Toronto, Ontario, Canada