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James Brooke

CEO @ Sweft | eCommerce, Product Workflow Automation + non-exec and advisory

James Brooke is an experienced entrepreneur and executive in the eCommerce and SaaS industries who recently joined Haatch as an Operating Partner.12 He was the Founder and CEO of Amplience, a digital experience SaaS company that he built from the ground up to become a leader in serving retail and B2B eCommerce brands.23

Currently, James serves as:

  1. CEO at Sweft LLC, a retail-focused product workflow automation business23
  2. Strategic board advisor to Storystream.ai23
  3. Operating Partner at Haatch12

James has extensive knowledge of MACH (Microservices-based, API-first, Cloud-native, and Headless) within the retail eCommerce ecosystem.3 His experience includes:

  • Building Amplience to ~200 employees across the UK, Europe, and the US
  • Developing two market-leading products: Dynamic Content (a headless CMS) and Dynamic Media
  • Co-founding the MACH Alliance
  • Securing significant funding, including a $100m Series D financing led by Farview Equity in February 20223

Prior to Amplience, James founded one of the first web services companies in 1994 and held digital transformation and consulting roles with companies such as MarchFirst, Sapient, LBi (Publicis), and Detica.3

Highlights

May 30 · linkedin

If you plan to visit CommerceNext in NYC on June 11th, please check out this session with Vanessa Marko, Felecia Boccuto and Ranjana Sharma!

Make Efficiency Your New Super Power! 💥

Join us for an enlightening session where Vanessa Marko from Harry Rosen and creative leader Felecia Boccuto will discuss challenges that delay timely product launches.

Vanessa is a key stakeholder in the recent implementation of Sweft at Harry Rosen, and brings a wealth of insights around eCommerce productivity and the power of an efficient back-office to drive omnichannel success.

Felecia brings more than 20 years of experience in managing production of creative content at Anthropologie, Destination Maternity, West Elm, and most recently Victoria's Secret. She will highlight pain points that hinder teams from working productively and managing the studio and creative process.

We have limited complimentary passes for retailers and brands for the CommerceNext Show.

Comment "Pass" if you want to get a complimentary pass.

Michael Robinson, Julie Bula Ranjana Sharma

#Efficiency #ProductLaunch #Omnichannel #Retail #CreativeManagement

May 29 · linkedin

𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, and why it is critical for retailers today.

With the massive growth in digital during Covid-19, many didn’t focus on efficiency - just get it done was the mantra. Now with two years of negative or at best flat growth in eCommerce, the focus has very much changed to profitability.

And, for many retailers, it's an existential problem. We’ve seen major retailers and brands fail due to lack of profitability. We all need to learn from this and work out how we can do more, with less.

A month or so back, Michael and I together with Mark and David had the opportunity to delve into why focusing on efficiency has become paramount for retailers. With digital growth stabilising post-pandemic, efficiency emerges as one of the key driver of sustainable profitability.

In this, the sixth episode in this season's Multichannel Success Podcast, we share our thoughts on the shift from explosive digital growth to strategic investment decisions that improve the bottom-line.

With the crucial role of technology in improving efficiency, we also discuss how #eCommerce integration, reducing time to market, and managing product information are key to staying competitive. Plus, we touch on the importance of company culture and employee experience in driving efficiency.

The future of retail efficiency looks to be a blend of AI augmentation and a more interconnected, transparent organisation that focuses on value-added activities. Measuring efficiency can involve siple measure such as Revenue per Employee, all the way through to  compoun measures such as how quickly products go to market, all whilst dealing with more channels and greater content demands. Unit economics provides the real understanding of performance. 

Retailers be warned - you need to get ready for this!

LISTEN HERE: https://lnkd.in/enQ3QKJh

As always, we at Sweft are delighted to have the opportunity to sponsor the Podcast - find out more about how you can optimise your eCommerce back-office operations at: https://www.gosweft.com/

#RetailEfficiency #multichannelsuccess

Related Questions

What are James Brooke's main responsibilities at Haatch?
How did James Brooke's experience at Amplience prepare him for his role at Haatch?
What is Sweft LLC, and how does it relate to James Brooke's work at Haatch?
Can you provide more details about James Brooke's strategic board advisor role at Storystream.ai?
How does James Brooke's background in eCommerce influence his work at Haatch?
James Brooke
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Location

Oxford, England, United Kingdom