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James Brooke

CEO @ Sweft | eCommerce, Product Workflow Automation + non-exec and advisory

James Brooke is an experienced entrepreneur and executive in the eCommerce and SaaS industries who recently joined Haatch as an Operating Partner.12 He was the Founder and CEO of Amplience, a digital experience SaaS company that he built from the ground up to become a leader in serving retail and B2B eCommerce brands.23

Currently, James serves as:

  1. CEO at Sweft LLC, a retail-focused product workflow automation business23
  2. Strategic board advisor to Storystream.ai23
  3. Operating Partner at Haatch12

James has extensive knowledge of MACH (Microservices-based, API-first, Cloud-native, and Headless) within the retail eCommerce ecosystem.3 His experience includes:

  • Building Amplience to ~200 employees across the UK, Europe, and the US
  • Developing two market-leading products: Dynamic Content (a headless CMS) and Dynamic Media
  • Co-founding the MACH Alliance
  • Securing significant funding, including a $100m Series D financing led by Farview Equity in February 20223

Prior to Amplience, James founded one of the first web services companies in 1994 and held digital transformation and consulting roles with companies such as MarchFirst, Sapient, LBi (Publicis), and Detica.3

Highlights

Mar 5 · haatch.com
Haatch Appoints Trio of Industry Veterans as Operating Partners to ...
Mar 5 · haatch.com
James Brooke - Haatch
James Brooke - Haatch
Sep 16 · haatch.com
Team - Haatch
Team - Haatch

Related Questions

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What is Sweft LLC, and how does it relate to James Brooke's work at Haatch?
Can you provide more details about James Brooke's strategic board advisor role at Storystream.ai?
How does James Brooke's background in eCommerce influence his work at Haatch?
James Brooke
James Brooke, photo 1
James Brooke, photo 2
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Location

Oxford, England, United Kingdom