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Jena McGregor
Senior Editor @ Forbes | Ex-Washington Post, BusinessWeek | Future of Work, Leadership, Careers, Strategy
Jena McGregor is a prominent Senior Editor at Forbes, specializing in the Future of Work, leadership strategy, and workplace trends. She has been with Forbes since October 2021 and is also the organizer of the Forbes Future of Work Summit.13
Before joining Forbes, McGregor spent over a decade at the Washington Post, where she focused on business reporting. Her career also includes writing for notable publications such as BusinessWeek, Fast Company, and SmartMoney.12 She is recognized for her journalistic excellence, having received several awards, including the National Association of Black Journalists’ Salute to Excellence Award and two National Headliner Awards.1
In addition to her editorial work, McGregor is active on social media and engages with topics related to careers and workplace dynamics. She holds a degree from the University of Georgia.45
Highlights
I'm excited to share that the Forbes Future of Work Summit is just two weeks away! We're thrilled to convene an all-star group of speakers and attendees in New York on Sept. 12 to discuss the skills-based hiring revolution, how AI is reshaping work, the continued debate over distributed work and much, much more. Too many speakers to name in one place, but we're excited to welcome Calendly CEO Tope Awotona, Etsy CEO Josh Silverman, Lattice CEO Sarah Franklin, CHROs such as IBM's Nickle LaMoreaux, Pinterest's Doniel Sutton (she/her) and UPS's Darrell Ford as well as AI 50 list makers Winston Weinberg, May Habib and Keith Peiris.
Want to join us at the summit in New York? Apply to attend by filling out an application! Or join us virtually—both links in the comments.
Your next career coach could be a chatbot.
My colleague Maria Gracia Santillana has an in-depth look at the chatbots or AI career coaching features more and more companies are rolling out—from LinkedIn, BetterUp and Multiverse to startups like Wisq and Valence. Drawn by their cheap accessibility—they can be integrated into tools like Slack or Teams—and the chance to ask questions your manager or human coach won't judge you for not knowing, the tools are catching on, she reports. Nearly half of respondents in one survey aged 21 to 26 saying they get better advice from AI than from their managers, and middle-aged men in their 40s, interestingly, are among the largest group of users, say two of the companies offering the tools.
But good coaching, and good advice, she reports, is rarely about quick answers; it relies on probing questions—or in AI speak, collecting more data. “Coaching is about guiding someone in a certain direction, [or] nudging people,” says Ujjwal Singh, chief technology and product officer at London-based startup Multiverse. “I don’t think AI is quite there yet” when it comes to complex, relationship-focused questions, he adds.
And AI chatbots are only as powerful as the quantity and quality of the data they have been fed, and how well the tools are built. To provide a personalized approach, AI coaching companies must successfully coax users to divulge specific, personal information, says Joseph Fuller, a Harvard Business School professor who co-leads its Project on Managing the Future of Work.“You end up having this chicken-or-the-egg problem of not having access to a lot of data until you’ve got the quality that you can only get by having a lot of data,” he says.
Check out Maria's story below, and let us know what you think if you've used the tools yourself.
