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Jenny Haeg
Vice Chairman CBRE
Jenny Haeg is a prominent figure in the commercial real estate industry, currently serving as Vice Chairman at CBRE in the San Francisco Bay Area.12 Her career has been marked by significant achievements and specialization in representing high-growth startups and technology companies.
Professional Experience
Jenny Haeg joined CBRE in October 2017 as Vice Chairman of Advisory & Transactions.12 Prior to this, she founded and led Custom Spaces Commercial Real Estate as CEO from August 2011 to October 2017.1 Custom Spaces was the first and only female-founded commercial real estate firm in San Francisco history, which was later acquired by CBRE.2
Before founding Custom Spaces, Haeg worked as Vice President at The CAC Group from March 2005 to July 2011, where she quickly rose through the ranks.12
Expertise and Achievements
Haeg has earned a reputation as San Francisco's "startup whisperer," as dubbed by TechCrunch.2 She specializes in representing high-growth startups and technology companies in the Bay Area and across the nation. Her impressive client list includes notable companies such as Airbnb, Scale AI, Perplexity AI, Gusto, Affirm, and Coinbase.2
Throughout her career, Haeg has:
- Completed more headquarters transactions over the last ten years than any other broker in San Francisco2
- Led negotiations for major deals, including Airbnb's and Dropbox's San Francisco headquarters, as well as Twitter's original headquarter space2
- Been recognized for her unique ability to understand and maintain her clients' cultural identity as they scale2
Education
Jenny Haeg received her Bachelor of Science degree in Business Communications from the University of Southern California, graduating with honors between 2000 and 2003.12 She is also a member of the Phi Theta Kappa National Honors Association.2
Jenny Haeg's expertise in commercial real estate, combined with her understanding of the tech industry's needs, has established her as a leading figure in her field, particularly in the San Francisco Bay Area's competitive real estate market.
Highlights
After curtailing their expansion during the first year of the pandemic, tech companies became more active in 2021, accounting for 21% of total leasing activity, up from 17% in 2020 and 20% in 2019. Total leasing activity, which includes both new leases and renewals, for the year was up 50% for tech companies and 27% across all sectors.
The volume of new large-block transactions is a key indicator of growth trends and confidence to make lease commitments. These 100,000-plus-sq.-ft. transactions tend to be market-moving and involve tenants opening a new location. Renewals, which are excluded from the following analysis, typically rise during uncertain times and less often involve a change in the amount of space leased.
Tech companies completed 65 new large-block transactions totaling 13.8 million sq. ft. in 2021, 53% more than the 9.1 million sq. ft. leased in 2020. Social media companies were the most active in 2021, accounting for 24% of new large-block leases by square footage, followed by e-commerce (22%) and software (21%) companies.
U.S. office market shows signs of rebound in Q4 2021.
