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Jim Louderback

Author of "Inside the Creator Economy" weekly newsletter (subscribe now on LinkedIn!)

Jim Louderback is a prominent figure in the media and creator economy sectors, currently serving as a Strategic Advisor at Paramount. He has a notable background in building and selling multiple startups within the creator economy, including ventures that were acquired by major companies such as Discovery and Paramount itself.34

In addition to his role at Paramount, Louderback has been involved in various initiatives aimed at fostering innovation in content creation and distribution. He is recognized for his expertise in strategic storytelling and partnerships, having previously held positions such as Head of West Coast Strategic Partnerships at Wochit and serving as an advisor for other media-related companies.23

Louderback is also known for his contributions to industry discussions, including his involvement in events like the NAB Show, where he leads sessions focused on the evolving landscape of digital media and the creator economy.1 His extensive experience and insights make him a significant player in shaping strategies that enhance engagement and monetization within the entertainment sector.

Highlights

Sep 12 · linkedin

Founder mode vs. Manager mode. The debate rages in Silicon Valley.

But it applies to the creator economy too.

MrBeast clearly runs on founder mode – which worked for a long time, but not so much today.

But is that the right approach?

Should creator-led companies stay in Founder Mode as long as possible?

When should professional managers be brought?

And when is too early?

We need to have this debate in the creator economy too.

Perhaps the “COO for creators” movement was misguided?

Or just too early.

What do you think? Should creators hold on to founder mode as long as possible? Or should they bring in professional managers right away?

Let's talk about it in the comments.

I talked about this story - along with 37 others - in this week's newsletter. Subscribe here on LinkedIn to get it delivered to you for free every Monday.

#foundermode #creatormode #managermode #creatoreconomy

Aug 8 · linkedin

So great to see Ziff-Davis and CNet come together - it's been a long time coming.   But what (or who) should they buy next?   I was at ZD when Softbank spun ZDNet off to CNet and sold the brands and magazine group to private equity back in 2000, and this feels like a homecoming.   Congrats to Mark Larkin, Vivek Shah and everyone there focused on analyzing, interpreting and explaining tech to buyers and enthusiasts.   But if you want to build a tech media brand for the next 20 years, it's time to move beyond old media and into the world of creators.   My advice? Snap up the new guard of tech creators, like Jacklyn Dallas or MK3HD.   Who do you think Ziff-Davis should buy next?

#CreatorEconomy #ZiffDavis #CNet

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