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Josefine Falch

Senior CRM Manager Tryg Privat - CXM - Marketing Automation

Josefine Falch is a marketing professional currently serving as the Head of Marketing - Media & Performance at Tryg, a position she has held since April 2023.1 Her career at Tryg has progressed through several roles:

  1. Senior CRM Manager (June 2021 - June 2022)
  2. Product Owner (June 2022 - April 2023)
  3. Head of Marketing - Media & Performance (April 2023 - Present)

As Senior CRM Manager, Falch worked on various tasks including managing CRM projects, designing triggerflows, customer lifecycle flows, one-off campaigns, and social media lead generation for sales channels.1

Falch has extensive experience in marketing automation, customer relationship management, and digital marketing. She has worked with gamification strategies for lead generation, as evidenced by her guest appearance on a LeadFamly Webinar titled "Gamifying Marketing In Traditional Industries".12

Prior to Tryg, Falch worked as a Customer Success Manager at Nordlið and held marketing positions at Visma Consulting and Visma.1 She holds a Master's degree in International Business Communication from Copenhagen Business School and has certifications in Oracle Eloqua and SAFe 4 Product Owner/Product Manager.1

Related Questions

What are some of the biggest CRM projects Josefine Falch has managed at Tryg?
How did Josefine Falch contribute to the launch of new products at Tryg?
What strategies does Josefine Falch use for designing triggerflows and customer lifecycle flows?
Can you provide examples of Josefine Falch's work in social media lead generation?
What are Josefine Falch's key achievements as a Senior CRM Manager at Tryg?
Josefine Falch
Josefine Falch, photo 1
Josefine Falch, photo 2
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Location

Copenhagen, Capital Region, Denmark