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P.E. Julia C. Beabout
CEO Novaby - Global Digital Arts Executive - AR/3D Creative Director - AR Placemaker - Community Arts Advocate
Professional Background
Julia C. Beabout, P.E., also known as 贝朱琳, is a remarkable leader in the realm of digital innovation and artistic expression. With extensive experience spanning over 25 years, Julia serves as the CEO and Creative Director of NOVABY, an award-winning Augmented Reality (AR) and 3D studio that excels in creating engaging mixed reality experiences and impactful placemaking projects. Under her guidance, NOVABY has developed a reputation for transforming spaces into immersive experiences, delighting clients and communities alike. The company has spearheaded landmark projects across major cities such as Seattle, San Francisco, Richmond, and New York City, as well as in various international locations including Europe, bringing art and technology together in unprecedented ways.
Julia's career is marked by her unique ability to navigate complex, highly technical projects that can range up to $200 million, from initial concept stages through to completion. Her leadership style is inclusive and collaborative, fostering a culture of creativity and teamwork among her talented team of digital artists, designers, and engineers. Thanks to her expertise, NOVABY thrives on building partnerships across multiple sectors—working closely with organizations, brands, and agencies to create experiences that resonate deeply with audiences.
Education and Achievements
Julia is not only an accomplished professional but also an academic enthusiast. Her educational journey includes a Bachelor of Science in Architectural Engineering from Penn State University, where she mastered the fundamentals of architectural design and engineering principles. She further honed her knowledge by obtaining a Master of Arts in Asian Studies, complemented by a Certificate in Chinese Studies from Florida International University. Julia's commitment to cultural understanding is evident from her comprehensive studies of the Chinese language, having immersed herself in language courses across several prestigious institutions in China, including Jiangsu Normal University, Zhejiang University, Shaanxi Normal University, and CET in Beijing. Beyond her formal education, Julia's proficiency in Mandarin allows her to engage deeply with diverse cultural narratives and enhances her ability to lead cross-cultural and multidisciplinary projects effectively.
Additionally, Julia is a licensed professional architectural engineer and holds the title of LEED Accredited Professional, showcasing her commitment to sustainable architecture and environmental responsibility. She is also recognized for her innovation in the field of creative placemaking and augmented reality, positioning her as a thought leader and a pioneer in merging art, culture, and technology.
Notable Achievements
Julia's leadership at NOVABY has not gone unnoticed; her team has received numerous accolades and awards for their innovative AR projects and community engagements. One of the key trigger points for NOVABY's success lies in its mission to generate joy—not just for clients but also for artists and the communities they serve. This philosophy has propelled the company to deliver projects that are not only visually stunning but also culturally enriching and socially impactful.
Before founding NOVABY, Julia's entrepreneurial spirit can be traced through her previous roles and organizations. She co-founded Tech in the Tenderloin, a creative initiative designed to uplift and empower the local community through technology and art. Additionally, she established Qiao LLC and served as Principal at Simulated Solutions LLC, where she further solidified her expertise in creative direction and engineering leadership. Julia also held significant positions as Project Manager and Lead Engineer at Affiliated Engineers Inc., Associate and Senior Engineer at SMMA, and Lead and Project Engineer at Leach Wallace Associates, Inc., vZHS and Syska and Hennessy, contributed heavily to the architectural and engineering fields.
Conclusion
Julia C. Beabout's career is a testament to the power of creativity, collaboration, and cultural understanding. As a visionary leader, she continues to push the boundaries of what is possible in the realm of augmented reality and creative placemaking. Her diverse background in architecture, engineering, and Asian Studies uniquely positions her as a bridge between technology and humanity, allowing her to create experiences that are not just seen but felt. Julia's ongoing commitment to community engagement and artistic expression will surely lead NOVABY to new heights, impacting the world one project at a time.
