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Katharine Zhou

Managing Director, Ipsos in Singapore

Katharine Zhou is a seasoned professional in the market research industry, currently serving as the Managing Director of Ipsos in Singapore.1 She assumed this role in July 2018 and has been leading Ipsos' business operations across all practices in Singapore since then.12

Career Progression

Katharine's career at Ipsos spans over two decades, showcasing her expertise and growth within the company:

Current Role::

  • Managing Director, Ipsos in Singapore (July 2018 - Present)

Previous Positions at Ipsos::

  • Managing Director, Ipsos Marketing, Asia Pacific (January 2012 - June 2018)
  • Co-General Manager, CPG in China (April 2007 - January 2012)
  • Consultant in Singapore (September 2003 - April 2007)

Before joining Ipsos, Katharine worked as a Regional Analyst at GfK in Singapore from 2001 to 2003.1

Areas of Expertise

Throughout her career, Katharine has developed expertise in:

  • Managing key accounts and promoting CPG (Consumer Packaged Goods) solutions
  • Innovation and forecasting in the CPG sector
  • New Product Development (NPD) innovation and volumetric forecasting
  • Leading and managing marketing quantitative business across multiple markets
  • Setting strategies and nurturing marketing solutions covering innovation, branding, product testing, and shopper insights1

Education

Katharine's educational background includes:

  • Master of Business in Marketing from Nanyang Technological University Singapore
  • Studies at Shanghai Jiao Tong University1

Katharine Zhou's extensive experience and leadership roles at Ipsos have positioned her as a key figure in the market research industry, particularly in the Asia Pacific region.

Highlights

Jul 2 · linkedin

We just had our first Ipsos Singapore Pride event, and it was fantastic!

As many of you know, creating a workplace where everyone feels celebrated and respected, regardless of who they are, is incredibly important to me. After all, everyone is unique, and let's embrace it! This event was a true celebration of allyship and inclusivity, and we were honored to have Guillaume Levy-Lambert, the co-founder of The MaGMA Collection and Art Porters Gallery, share his inspiring words with us. He really highlighted the importance of allyship, especially here in Singapore. We ended the event with a fun cocktail/mocktail drink-making challenge - some of the creations were truly inspired!

A big thank you to everyone who helped make this event such a success, especially to our fantastic planning committee!

#IpsosinSingapore #pridemonth #inclusiveworkplace #diversity

Feb 8 · linkedin

I'm thrilled to announce that Ipsos in Singapore has officially moved into our new office space!

Moving to our new home marks a significant milestone for us, symbolizing our growth, progress, and commitment to excellence. The top floor isn't just a physical elevation; it represents our ambition to reach new heights, both as individuals and as a team. Our new space is not just an office; it's a reflection of our culture, values, and vision for the future. From collaborative workspaces to breathtaking views, every corner has been designed to inspire creativity, innovation, and collaboration.

I want to extend my heartfelt gratitude to every member who worked on this massive ‘office move’ project for your hard work, dedication, and unwavering support throughout this transition. It's your passion and commitment that have propelled us to this exciting new chapter.

As we settle into our new home, I'm incredibly optimistic about the opportunities that lie ahead. Let's continue to dream big, push boundaries, and strive for excellence in everything we do.

Do join us in celebrating this milestone!

#IpsosinSingapore #newoffice #collaboration #workhardplayhard

Related Questions

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What is Katharine Zhou's educational background?
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Katharine Zhou
Katharine Zhou, photo 1
Katharine Zhou, photo 2
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Location

Singapore