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Katrina Yolen

SVP Marketing - CMO - Health & Wellness - Cannabis - Consumer Products

Katrina Yolen is currently the Senior Vice President of Marketing at Curaleaf, a leading cannabis company. Her professional background includes significant experience in marketing within the cannabis and consumer packaged goods (CPG) sectors. Prior to her role at Curaleaf, she served as the Chief Marketing Officer at Acreage Holdings, where she contributed to various marketing strategies aimed at enhancing brand visibility and engagement in the cannabis market.

Yolen has a strong focus on B2B tech and cannabis marketing, emphasizing the importance of targeting the right customers for growth. She is also active in speaking engagements, sharing her insights at industry events such as MJ Unpacked, where she discusses trends and innovations in cannabis marketing.

Her leadership extends beyond corporate roles; she has been involved with various non-profit organizations, including serving on boards and leading strategic planning initiatives. This diverse experience underscores her commitment to mission-driven companies and brands.

Highlights

Apr 12 · linkedin

Another great #mjunpacked event in the books! The Atlantic City conference was the best one yet and a great place to network, catch up with old friends and colleagues, and check out the amazing things happening in the cannabis industry. I enjoyed moderating the panel on Customer Loyalty and Engagement with the fantastic trio Shannon Vetto, CPA Greta Brandt and Sasha Stephens Kudos to George Jage Kim Jage Wendy Campbell once again!

It was great to catch up with Luna S.Rachelle Gordon Kim Sanchez Rael Denise De Nardi Angela Pih Erin Johnson Gore Laurie Parfitt Heather Quinn Molloy Maggie Connors Lindsey Reese Danielle Meyers Laura A. Bianchi Peri Higgins Jaye Wallace West Amy Larson Whitney Conroy

Related Questions

What are some of Katrina Yolen's notable achievements in the cannabis industry?
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How has Katrina Yolen's role evolved since joining Acreage Holdings?
Katrina Yolen
Katrina Yolen, photo 1
Katrina Yolen, photo 2
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Location

Greater Boston