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Kelsie Johnston

Director, US eCommerce at Coty Global Beauty

Kelsie Johnston is currently the Head of Beauty & Personal Care for TikTok Shop US, based in New York.2 She has a background in digital commerce and retail, with a focus on driving growth and transformation in these sectors.

Key points about Kelsie Johnston:

  1. Career progression:

    • Started at TikTok in April 2023 as US Commerce Lead for Beauty
    • Promoted to Head of Beauty & Personal Care for TikTok Shop US in August 2023
    • Previously worked at Coty as Senior Director of US eCommerce & Digital
    • Has experience at Walmart eCommerce, Jet, Saks Fifth Avenue OFF 5TH, and Macy's
  2. Education:

    • Bachelor of Science in Advertising and Communication Studies from the University of Florida
    • Completed professional studies in Executive Merchandising at the Fashion Institute of Technology
  3. Skills and expertise:

    • Relationship-driven growth leader with a track record of driving 50%-200% annual revenue growth
    • Specializes in turning complex problems into process-driven solutions
    • Focuses on empowering diverse teams and driving lasting change
  4. Current role:

    • At TikTok, she is responsible for the beauty and personal care category within TikTok Shop
    • Recently involved in TikTok's push for livestream shopping during the holiday season1
  5. Professional interests:

    • Digital transformation in retail
    • E-commerce strategies
    • Customer-centric approaches in digital and retail organizations

Kelsie Johnston is known for her innovative leadership and ability to drive results in digital and retail organizations.2

Highlights

Oct 29 · modernretail.co
TikTok Shop is all-in on livestreaming to drive holiday sales
Johnston | Sir Roland Wilson Foundation - ANU
Nov 3 · ciandt.com
Driving Digital Transformation in the Retail Space | CI&T

Related Questions

What are Kelsie Johnston's key achievements at Coty?
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What is Kelsie Johnston's background in advertising and communication studies?
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What are some innovative strategies Kelsie Johnston has implemented in her career?
Kelsie Johnston
Kelsie Johnston, photo 1
Kelsie Johnston, photo 2
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Location

New York, New York, United States