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Ken Janso
Vice President of Sales and Marketing at The La Viuda Food Company, Inc.
Professional Background
Ken Janso is a dynamic professional serving as the Vice President of Sales and Marketing at The La Viuda Food Company, where he exemplifies a commitment to transforming businesses and achieving long-term, sustainable growth. With a career marked by success, Ken has honed his expertise in empowering direct reports and cross-functional teams to exceed both personal and corporate objectives. His entrepreneurial spirit enables him to harness data effectively, identifying opportunities for quantifiable growth within the organization.
Ken leads by example, consistently setting fair yet challenging objectives that inspire those around him. His approach to leadership revolves around building trust, which he accomplishes through hands-on guidance, personalized coaching, and a strong focus on meeting customer needs. By fostering clear and concise communication, he ensures that every team member understands their role in creating a customer-centric culture that drives positive results.
With a history of exceeding corporate goals, Ken is dedicated to instilling a winning attitude throughout all levels of production and delivery. His ability to nurture long-term relationships with key multi-segment customers is a testament to his commitment to ensuring profitable growth for The La Viuda Food Company.
Education and Achievements
Ken Janso studied at Fairleigh Dickinson University, where he developed foundational skills that paved the way for his future career accomplishments. His educational background has bolstered his understanding of market dynamics and effective business strategies, which he has successfully applied in various roles throughout his career.
In addition to his current role, Ken has an impressive history in the food industry, previously serving as the Director of Domestic and International Sales at The Cholula Food Company. In this capacity, he not only drove sales initiatives but also cultivated international partnerships that contributed to the company's global presence.
Before joining The Cholula Food Company, Ken was a Sales and Marketing Executive at Ken Janso Consulting, LLC, where he provided expert insights and strategies to help food businesses enhance their sales operations and marketing effectiveness. His consulting experience further enriched his understanding of market trends and customer needs, skills that are invaluable in his current role.
Achievements
Ken's career is characterized by numerous achievements that highlight his expertise in sales and marketing. His success at The La Viuda Food Company stems from his ability to formulate and implement innovative strategies that consistently deliver results. Ken’s leadership in developing a customer-centric culture has played a critical role in the company’s growth trajectory, allowing them to maintain a robust competitive edge in the food industry.
Throughout his career, Ken has been instrumental in fostering a spirit of collaboration and accountability within his teams, driving them to achieve and often exceed targets. His commitment to empowering team members and instilling a winning attitude has resulted in significant uplifts in both performance and morale.
Lastly, Ken Janso's contributions within the food industry make him a recognized leader in his field. His strategic focus on sustainable growth and peak performance continues to pave the way for success at The La Viuda Food Company, making him an integral part of the organization and the broader food community.
