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Kunal Sinha

Enabling institutions & individuals get future-ready

Kunal Sinha is a seasoned marketing strategist with expertise in consumer insight, digital marketing, and market research.

He has a diverse background, having worked in prominent roles at organizations like WARC, M&C Saatchi Indonesia, and Kantar across multiple continents.

With a strong focus on trend-spotting and cultural analysis, Kunal's work spans over 25 years of strategic planning, research, and consulting in fast-growing markets.

Kunal is known for his ability to draw valuable insights from varied environments, from boardrooms to small town settings, for emerging business opportunities.

His thought leadership is recognized globally, with numerous awards for original thinking in marketing services and a track record of speaking at prestigious universities worldwide.

As a prolific writer, Kunal has authored multiple books and contributed to various academic papers and media outlets, highlighting his deep understanding of topics like creativity, China-India business relations, and sustainability.

Kunal's educational background includes a PG Diploma in Advertising & PR from the Indian Institute of Mass Communication and a B.Sc (Hons) in Physics from Banaras Hindu University.

Highlights

Apr 29 · linkedin

AI AND BIRTHDAYS

Around 20 million Bangladeshis use January 1st as a default date of birth. Home births are common and birth certificates didn't become mandatory until the late 1990s, so actual dates often weren't registered.

Addressing that problem, Bangladeshi bakery chain Tasty Treat has created Best Birthday Gift, an AI service that helps citizens figure out when they were born.

Tasty Treat asks for memories of anything that took place around the time a person was born — religious holidays, extreme weather events and historical happenings like elections. That data is then used to triangulate a date of birth. After someone's (estimated) birthday has been determined, a personalized celebratory cake can be ordered from Tasty Treat.

The service was launched late March 2024 and is offered to customers in the chain's 200+ outlets.

#ai #artificialintelligence #bakery #birthregistration #bangladesh #trends2024 #southasia #birthdays

Apr 19 · linkedin

With more than 52 million students, three million teachers, and 400 thousand schools, Indonesia has one of the largest education systems globally.

While most Indonesian primary schools are public, more than half of the high schools and 96 percent of the universities are private.

Approximately 52000 (1%) of students who finish high school choose to go overseas. Australia is the most popular destination (the choice of 46% students), followed by the US and UK.

The top reasons why students go abroad to study are:

  •   learning a foreign language (64%)
    
  •   gaining international experience (61%)
    
  •   becoming more independent (59%)
    
  •   becoming more confident (55%)
    

Parents sacrifice a lot to fund their child’s overseas education.

  •   69% reduced or stopped leisure activities
    
  •   54% worked extra hours and / or took a second job
    
  •   48% took less expensive holidays
    
  •   47% forfeited me-time and / or gave up hobbies, in order to guide their children `
    

At the same time children also put in extra effort, with 80% students taking up paid employment while studying.

Unlike students from India or China, majority of the students return home to Indonesia after their university education.

Pictures of local high school students, wearing T-Shirts saying ‘Physical Build-up / Mental Build-up’; data from HSBC Survey.

#indonesia #education #school #university #overseas #trends2024

Kunal Sinha
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Location

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia