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Laura Padilla
Executive - Revenue leader - Partner ecosystem builder - ex-Zoom, Nutanix, Box, Riverbed
Professional Background
Laura Padilla is a seasoned high-tech professional with over 15 years of experience in various leadership roles across multiple sectors, including Software as a Service (SaaS), enterprise software, and hardware industries. Her impressive career trajectory has been marked by consistently increased responsibility and a remarkable ability to lead complex business units while building new revenue streams. Laura has a wealth of expertise in setting strategic direction and scaling operations, ranging from dynamic startup environments to expansive post-initial public offering (IPO) enterprises valued at $1 billion.
In her current role as the Vice President of GreenLake Marketplace and ISVs at Hewlett Packard Enterprise, Laura leverages her extensive background in business development, partner marketing, and global alliances. Her adeptness in international business and sales engagement modeling enables her to craft effective go-to-market strategies that resonate across diverse markets.
Education and Achievements
Laura’s academic foundation is rooted in a Bachelor of Science (B.S.) degree in Business with a focus on Marketing from Santa Clara University. This strong educational background has equipped her with the knowledge and skills necessary to navigate the complexities of today's digital economy effectively.
Throughout her illustrious career, Laura has held numerous prestigious positions across various reputable organizations. She previously served as a Growth Advisor at Sapphire Ventures, representing a firm dedicated to investing in innovative technology companies. Additionally, Laura was a Limited Partner at both Vertex Ventures and Weekend Fund, where she played a crucial role in supporting early-stage startups. Her leadership experience extends to being the Vice President of Global Partners and Services at Airtable, where she helped streamline partner engagement and service delivery.
Laura has a rich history of promoting strategic partnerships and alliances, which is best exemplified by her time as the Head of Global Channel, Platform Sales, and Business Development at Zoom Video Communications. During her tenure, she was instrumental in developing critical partnerships that boosted Zoom’s growth trajectory in a rapidly evolving communication landscape. Her ability to foster impactful relationships seamlessly translates into her roles at other top-tier companies such as Nutanix, Box, and Riverbed Technology, where she consistently excelled in alliance management and marketing strategies.
Notable Experiences and Contributions
One of Laura’s standout qualities is her commitment to innovation. She has a proven track record in creating successful technology alliance and channel programs tailored to align with business objectives while driving growth. At Nutanix, she served as the Senior Director of Business Development and Alliances, where she played a pivotal role in crafting partnerships that resulted in significant new revenue opportunities.
Moreover, Laura’s expertise spans various aspects of sales and marketing. From product marketing management at MediaLive International to her significant contributions at Hitachi Data Systems, she has honed her skills in solutions marketing and business development. This comprehensive understanding of both product and market dynamics uniquely positions her to navigate complex landscapes and deliver substantial results.
In her roles, Laura has been involved in executive leadership, actively contributing to strategic decision-making processes. Her collaborative spirit and visionary approach have earned her recognition within the tech industry, leading to her memberships and contributions to numerous organizations, including Chief and Cloud Software Association.
Laura's past experiences, such as serving as a Financial Advisor at Morgan Stanley and an intern at Siemens IT Solutions and Services Pvt. Ltd., underline her diverse skill set and her early engagements in understanding market dynamics and financial landscapes.
Achievements
Laura Padilla has achieved significant milestones throughout her career, leaving a lasting impact on the organizations she has been affiliated with. Her role in establishing and executing successful marketing and alliance strategies has been exemplary, directly correlating with increased revenues and enhanced brand visibility for the companies she has worked for. By applying strategic thinking and a data-driven approach, she has successfully navigated market challenges and drove growth even in competitive environments.
Her leadership in building robust channel and partner ecosystems has facilitated the expansion of market reach for companies like Zoom and Nutanix. Laura’s expertise in collaboration and communication technologies has been a vital asset in driving innovation and adoption of emerging tech solutions, which benefits both her employers and their clients.
With an unwavering commitment to excellence, Laura continues to inspire those around her with her visionary leadership and innovative spirit. She actively participates in speaking engagements and thought leader forums, shedding light on best practices in the tech industry and the vital role of partnerships in driving business success.
