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Lavinius Marcu

Product Management Consultant @ Toptal | Product Strategy, Innovation

Lavinius Marcu is a data-driven entrepreneurial product manager with extensive experience in analytics and APIs. He studied at the Rotterdam School of Management, earning a Master of Science in Business Information Management. Throughout his career, Marcu has managed several B2B and B2C software products from opportunity assessment to delivery and scaling, showcasing his proven ability to investigate and assess user or customer needs.

Marcu's expertise includes A/B and multivariate testing, statistical analysis, and extensive experience in API design and API management. He has set product roadmaps and driven vision with both internal and external stakeholders. Marcu has held the position of Senior Product Manager and Product Manager at GTA, Product Development Manager at TheGenieLab, Technical Product Manager (contract) at Paylogic, and Product Manager at Aprefis.

Furthermore, he has experience as a Business Developer at Vola and Project Manager (contract) at APT IT. Marcu has also worked as a Founder Product Manager at CaptainGo, Business Analyst at Synergizer Business Solutions, and Member at Voluntari pentru Idei si Proiecte.

Highlights

Sep 28 · linkedin

Are we automating product management?

Not entirely, but most of it.

The role of Product Managers is on the cusp of a transformative evolution. Instead of panic, we should be excited about the new opportunities that lie ahead.

Why is this happening?

  • Data Revolution: Companies invested in data lakes are streamlining processes and accelerating product delivery, eliminating the need for time-consuming data bridges.
  • AI Integration: The integration of AI is poised to automate decision-making and product development, making it a matter of time before it becomes a reality.

Skills in Demand:

The traditional focus on "hard" PM skills is shifting. In the future, Product Managers with exceptional communication and client engagement skills will be in high demand.

The Future-Ready Product Manager:

Imagine being a detective in a 3D catalog of future products, where your task is to identify winners and collaborate seamlessly with both internal and external stakeholders. This process promises to be more transparent than ever—exciting, thrilling, and truly cutting-edge!

Embrace the change and get ready for an exciting ride into the future of Product Management!

Sep 24 · linkedin

Is Blockchain Still Valuable Beyond the Cryptocurrency Hype?

In a nutshell: Yes, but two key aspects hinder senior executives from taking it seriously:

  • Blockchain is misunderstood and commonly associated with cryptocurrencies and financial speculation. Instead, we should emphasize the trust it establishes.
  • Blockchain propaganda began with the technology rather than focusing on the customer/business experience. In other words, let's pitch to CEOs that a +$20 billion market of smart contracts awaits their company.

In a 30-second definition of blockchain:

Blockchain is the application of cryptography in software development. Its primary purpose is to address the Byzantine problem (https://lnkd.in/ezah3uR6) and prevent scenarios where corrupt generals can issue misleading orders. In simpler terms, a blockchain system excels at handling misinformation and upholding truthfulness and integrity within a system.

Can any business utilize blockchain? Yes, and there is a strong chance that adoption will grow. Successful companies seldom operate in isolation; they function within networks. Blockchain offers the perfect ecosystem for inter-organizational collaboration, based on trust and security.

While blockchain has primarily found application in supply chain management, there is no impediment to its adoption in marketing. Instead of the traditional method of 'hunting' leads in the web 2.0 landscape, we can access a database of smart contracts and participate in a transparent sales process.

For those interested in delving deeper into the subject, MIT offers an insightful openware course on blockchain: MIT's Blockchain Course https://lnkd.in/eRd9ucaX

For all the strategic thinkers and 'thought leaders,' there is still a significant market opportunity in the smart contract marketplace. Nailing the initial use-cases should not be that hard.

#Blockchain #Technology #Innovation

Related Questions

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Lavinius Marcu
Lavinius Marcu, photo 1
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Location

London, England, United Kingdom