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Lee-Ann Johnstone

Contributor at Forbes & The Drum & Founder AffiliateINSIDER

Lee-Ann Johnstone is a prominent figure in the affiliate marketing industry, serving as the CEO and Founder of AffiliateINSIDER, a boutique agency specializing in affiliate marketing strategies. With nearly two decades of experience in digital marketing across various sectors, including retail and iGaming, she has established herself as an award-winning digital marketing strategist and consultant.

Career Highlights

  • Founder of AffiliateINSIDER: Launched in 2018, AffiliateINSIDER is a Google News-approved content hub that provides curated insights and services for digital marketers and affiliates. The agency focuses on helping brands enhance their affiliate marketing efforts, offering services such as program management, audits, and training programs like the Affiliate Manager Performance Program (AMPP).12
  • Recognition: Johnstone was named one of the Top 10 Most Influential Women in iGaming by IGBAffiliate in 2019 and has received multiple accolades for her contributions to the industry, including nominations for prestigious awards such as the iGaming IDOL award for Outstanding Contribution to the Industry.12
  • Thought Leadership: She contributes to industry discussions through her role as a contributor for Forbes and hosts a popular podcast focused on affiliate marketing, which has garnered significant listenership.13

Educational Initiatives

Johnstone is passionate about education within the affiliate marketing space. Her AMPP program is designed to equip affiliate managers with the latest tools and tactics necessary for success. This program has been instrumental in training over 100 affiliate program managers to improve their performance and achieve sales targets.12

Professional Background

Before founding AffiliateINSIDER, Johnstone held various leadership roles in digital marketing and business development at companies like Paysafe Group and Global Click Ltd., where she managed extensive affiliate marketing programs.3

Personal Philosophy

Lee-Ann Johnstone advocates for simplifying affiliate marketing processes to ensure success for brands. Her approach emphasizes collaboration, education, and strategic planning to drive consistent sales through affiliate channels.12

In summary, Lee-Ann Johnstone's extensive experience and innovative contributions make her a key player in the affiliate marketing landscape, dedicated to empowering brands and professionals alike.

Highlights

Sep 3 · linkedin

Fraud is EVERYWHERE 🚨

From fake leads to suspicious activity, affiliates deal with a lot of challenges in that respect.

Aside from impacting ROI, partnership trust can be put at risk due to this.

Have you been impacted?

Let me know below

Jun 14 · linkedin

One thing I’ve realised…

There is a SERIOUS lack of Affiliate Marketing resources in this industry for people to get real facts and not fiction.

If you’re new to the industry looking to learn and develop your skills in Affiliate Marketing and gain reliable, informative knowledge of the industry -

You’re going to have a tough time 👎

That’s where Affiverse comes in.

We’re building a trusted resource of insights, training, webinars, and events that help affiliate marketing practitioners get the knowledge, insights and information they need to do their jobs well!

Do you want to get your business in front of advertisers, publishers, and affiliates who can drive more leads, sales, and traffic?

DOWNLOAD our Media + Podcast packs and Advertise with us! Reach an engaged community of affiliate and performance marketers.

Be a part of our conversation and find your tribe on Affiverse - we’re helping the world do affiliate marketing, better!

DM me today for more information 📩

One thing I’ve realised…

There is a SERIOUS lack of Affiliate Marketing resources in this industry

Related Questions

What inspired Lee-Ann Johnstone to start AffiliateINSIDER?
How has Lee-Ann Johnstone's career evolved over the years?
What are some of Lee-Ann Johnstone's most notable achievements in the iGaming industry?
Can you tell me more about the AMPP program by Lee-Ann Johnstone?
What makes AffiliateINSIDER different from other affiliate marketing agencies?
Lee-Ann Johnstone
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Location

Dorchester, England, United Kingdom