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Lisa Marie Pillette

Global CMO Fossil Group I Web3 Advisor I TRIPTK I Fmr Casper, Ralph Lauren, Levi's I 2023 Lead 60, 2023, 2021 Brand Innovators Top 100 Women in Brand Marketing I 2021 CMO Award Creativity & Storytelling

Lisa Marie Pillette is the Global Chief Marketing Officer (CMO) at Fossil Group, Inc., having been appointed to this role in September 2022. In her position, she oversees the company's global marketing strategies and initiatives, including marketing innovation, customer relationship management (CRM), creative operations, and go-to-market readiness.134

Professional Background:

Pillette has over 20 years of experience in marketing and brand management. Before joining Fossil, she served as the CMO at Casper, a direct-to-consumer mattress brand, where she was recognized for her successful brand relaunch efforts. This work earned her accolades such as being named one of the "Top 100 Women in Brand Marketing" by Brand Innovators in 2021 and receiving a CMO Award for "Creativity & Storytelling" the same year.134 Her previous roles include significant positions at well-known brands such as Lacoste, Ralph Lauren, and Levi Strauss, where she honed her expertise in marketing and brand strategy.23

Education and Skills:

Pillette holds a Bachelor of Arts in English from the University of Colorado Boulder and has pursued studies in Creative Writing at New York University. Her educational background complements her extensive professional experience, allowing her to bring creativity and strategic thinking to her marketing initiatives.

Community Involvement:

In addition to her corporate responsibilities, Pillette is actively involved in mentoring and advisory roles. She serves on the boards of TRIPTK, a brand transformation group owned by Havas, and Best Pets. Furthermore, she is a member of Chief, a network for female executives, and participates in the New York chapter of 50/50 Women on Boards.34

Overall, Lisa Marie Pillette's leadership at Fossil Group reflects her commitment to innovation and excellence in marketing within the lifestyle accessories industry.

Highlights

Lisa Marie Pillette - Brand Innovators
Sep 12 · Yahoo Finance
The Lead Announces The 2023 Direct 60 List: Top Executives Mastering Brand-to-Consumer - Yahoo Finance
The Lead Announces The 2023 Direct 60 List: Top Executives Mastering Brand-to-Consumer - Yahoo Finan
How Fossil Global CMO Lisa Marie Pillette Diversifies Skills in Her ...
How Fossil Global CMO Lisa Marie Pillette Diversifies Skills in Her ...
Sep 16 · jckonline.com
Fossil Group Appoints New Chief Marketing Officer - JCK Magazine
Sep 13 · consumergoods.com
Fossil Group Taps Lisa Marie Pillette as SVP and CMO
Fossil Group Taps Lisa Marie Pillette as SVP and CMO
Fossil Group hires marketing veteran Lisa Pillette as new CMO - Bizwomen - The Business Journals
Sep 12 · prnewswire.com
FOSSIL GROUP, INC. ANNOUNCES THE APPOINTMENT OF LISA ...
FOSSIL GROUP, INC. ANNOUNCES THE APPOINTMENT OF LISA ...
Sep 1 · fossilgroup.com
leadership | Fossil Group

Related Questions

What are some of Lisa Marie Pillette's most notable achievements at Casper?
How has Lisa Marie Pillette's background in English and Creative Writing influenced her marketing career?
What specific strategies did Lisa Marie Pillette use to relaunch the Casper brand?
How does Lisa Marie Pillette's experience at iconic brands like Lacoste and Ralph Lauren benefit Fossil Group?
What are Lisa Marie Pillette's future plans for Fossil Group's marketing strategy?
Lisa Marie Pillette
Lisa Marie Pillette, photo 1
Lisa Marie Pillette, photo 2
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Location

New York, New York, United States