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Lisa Marie Pillette
Global CMO Fossil Group I Web3 Advisor I TRIPTK I Fmr Casper, Ralph Lauren, Levi's I 2023 Lead 60, 2023, 2021 Brand Innovators Top 100 Women in Brand Marketing I 2021 CMO Award Creativity & Storytelling
Lisa Marie Pillette is the Global Chief Marketing Officer (CMO) at Fossil Group, Inc., having been appointed to this role in September 2022. In her position, she oversees the company's global marketing strategies and initiatives, including marketing innovation, customer relationship management (CRM), creative operations, and go-to-market readiness.134
Professional Background:
Pillette has over 20 years of experience in marketing and brand management. Before joining Fossil, she served as the CMO at Casper, a direct-to-consumer mattress brand, where she was recognized for her successful brand relaunch efforts. This work earned her accolades such as being named one of the "Top 100 Women in Brand Marketing" by Brand Innovators in 2021 and receiving a CMO Award for "Creativity & Storytelling" the same year.134 Her previous roles include significant positions at well-known brands such as Lacoste, Ralph Lauren, and Levi Strauss, where she honed her expertise in marketing and brand strategy.23
Education and Skills:
Pillette holds a Bachelor of Arts in English from the University of Colorado Boulder and has pursued studies in Creative Writing at New York University. Her educational background complements her extensive professional experience, allowing her to bring creativity and strategic thinking to her marketing initiatives.
Community Involvement:
In addition to her corporate responsibilities, Pillette is actively involved in mentoring and advisory roles. She serves on the boards of TRIPTK, a brand transformation group owned by Havas, and Best Pets. Furthermore, she is a member of Chief, a network for female executives, and participates in the New York chapter of 50/50 Women on Boards.34
Overall, Lisa Marie Pillette's leadership at Fossil Group reflects her commitment to innovation and excellence in marketing within the lifestyle accessories industry.
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