Sign In

Marc-Kwesi Farrell

Founder & CEO at Ten To One Rum

Marc-Kwesi Farrell is the Founder and CEO of Ten To One Rum, a Caribbean rum brand he launched in New York City in 2019.14 Born and raised in Trinidad and Tobago, Farrell aims to elevate the perception of rum and showcase the dynamism of Caribbean culture through his premium rum products.4

Farrell's educational background is impressive:

  • Bachelor of Science from MIT (1999-2003)1
  • Master of Philosophy from the University of Cambridge (2003-2004)1
  • MBA from Harvard Business School (2008-2010)1

Before founding Ten To One Rum, Farrell had a notable career:

  • Worked in management consulting and private equity4
  • Served as the youngest Vice President at Starbucks, leading eCommerce, U.S. Retail Lobby, and Beverage Innovation2

Ten To One Rum offers a range of ultra-premium Caribbean rums, including dark rum, white rum, and various cocktails.3 The brand has received nearly 70 awards as of 2022, making it the most decorated rum in the US.4 In October 2021, singer-songwriter Ciara joined the company as an investor and co-owner.5

Farrell's mission with Ten To One Rum is to challenge expectations and change the way people taste, experience, and talk about rum.6 He aims to shift the perception of rum from a lower-end spirit for sugary cocktails to a versatile, top-shelf drink that reflects the essence of Caribbean culture.4

Highlights

Nov 26 · cbinsights.com
Ten to One Rum - Products, Competitors, Financials ... - CB Insights
Nov 17 · Business Insider
This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.
Nov 10 · youtube.com
The times right for the world to know. Meet the founder of Ten To ...
The times right for the world to know. Meet the founder of Ten To ...
Oct 1 · karagoldin.com
Marc Farrell: Founder & CEO of Ten To One Rum - Kara Goldin
May 16 · Financial Times
Marc Farrell's insider's guide to Trinidad & Tobago - Financial Times
Marc Farrell's insider's guide to Trinidad & Tobago - Financial Times
Meet Marc Farrel of Ten To One Rum | Alcohol Professor
Ten to One founder aims to change people's perception of rum
Ten to One founder aims to change people's perception of rum
Dec 22 · en.wikipedia.org
Ten To One Rum - Wikipedia
Jan 1 · rocketreach.co
Ten To One Rum Information - RocketReach
Marc Farrell | WMY50 Speaker

Related Questions

What inspired Marc-Kwesi Farrell to start Ten To One Rum?
How did Marc-Kwesi Farrell's background in chemical engineering influence his approach to rum-making?
What are some unique features of Ten To One Rum that set it apart from other brands?
How has Marc-Kwesi Farrell's experience at Starbucks impacted his entrepreneurial ventures?
What challenges did Marc-Kwesi Farrell face when launching Ten To One Rum?
Marc-Kwesi Farrell
Marc-Kwesi Farrell, photo 1
Marc-Kwesi Farrell, photo 2
Add to my network

Location

New York, New York, United States