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Mary Farrell

Mary Ann Farrell is a highly accomplished and strategic arts marketing specialist with over 25 years of experience in Canada, the United States, and the UK.

She has a background in both the commercial and not-for-profit sectors of theatre and concerts, managing events in international venues and festivals, focusing on communications, strategic planning, and arts management.

Before joining the Luminato Festival in Toronto, Mary Ann owned and operated MAF2 Marketing & Consulting, providing expertise for prominent clients in the entertainment industry.

During her time at the Luminato Festival from 2007 to 2014, she played a crucial role in the senior management team, working closely with the CEO and founding Chairs on marketing, promotion, and tourism initiatives.

With previous senior management positions at Clear Channel Entertainment in Canada, the United States, and the UK, Mary Ann oversaw marketing and operations for various theatrical productions and managed marketing teams across multiple theaters.

Her specialties include international experience in theatre and live entertainment marketing, communications, promotions, sales, and leading full campaigns with a particular focus on social media and niche markets.

Mary Ann has a proven track record of building and maintaining partnerships, revenue generation, market expansion, and effective budget management. She also possesses strong management and mentoring skills, working with staff, interns, and volunteers.

Mary Ann Farrell studied at the University of Toronto and has held key roles in prestigious organizations such as TO Live, Sony Centre for the Performing Arts, and Clear Channel Theatrical divisions in Canada and the UK, among others.

Mary Farrell
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Location

Toronto, Ontario, Canada