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Mary Moore
Engineer turned Market Innovator
Professional Background
Mary Moore is a highly accomplished engineer and marketing and product strategist, with a robust career spanning over 15 years. She has carved out a niche for herself as a change agent leader, thriving in dynamic and collaborative settings. Throughout her career, she has successfully contributed to organizations of various sizes, from small teams of five to large corporations employing up to 75,000 individuals. Her experience encompasses both the technical and strategic aspects of product management and marketing, enabling her to deliver valuable insights and innovative solutions to complex problems.
Mary's multi-faceted career path began with her foundation in engineering, having earned her Bachelor of Science degree in Chemical Engineering from the University of Oklahoma. This technical expertise has equipped her with an analytical perspective that serves her well in her current role as a marketing strategist and product developer. She later pursued her MBA in the Management of Innovation and Product Development at Carnegie Mellon University's Tepper School of Business, where she expanded her skills to encompass broader business strategies and marketing initiatives.
In her most recent position as the Director of Product Management for Growth at Teletracking Technologies, Inc., Mary has exemplified her passion for transforming organizations and leading change. Her efforts in establishing two new organizations reflect her strategic vision and ability to drive growth in a sustainable manner.
Education and Achievements
Mary's academic background is impressive and varied, laying a strong foundation for her career. She completed her Bachelor of Science in Chemical Engineering at the University of Oklahoma, where she gained essential engineering principles and problem-solving skills. This education provided her with a unique perspective that she has carried into her strategic roles in marketing and product management.
Later, Mary pursued an MBA in Management of Innovation and Product Development at Carnegie Mellon University’s Tepper School of Business. This graduate-level education further prepared her for leadership roles and gave her important insights into managing innovation, a critical aspect of today’s fast-paced business environment. Mary has consistently sought opportunities to enhance her knowledge and skill set, adopting a ‘learn by doing’ approach that highlights her commitment to continuous improvement and professional development.
Mary has held various key leadership positions throughout her career. As a Director of Product Pipeline Innovation at SAE International, she was instrumental in driving product development initiatives that aligned with the organization's strategic objectives. Furthermore, her tenure as the Director of Strategic Marketing at SAE International allowed her to hone her marketing expertise and manage successful campaigns that engaged customers and partners alike.
Mary also has extensive hands-on experience in the engineering sector, previously working as an Advanced Product Development Engineer at 3M Co and a Process Development Engineer in the Corporate Research Lab at the same organization. These experiences lend her an analytical edge when creating marketing strategies rooted in technical understanding.
Skills and Expertise
Mary Moore possesses a diverse skill set that encompasses several critical areas in business and engineering. Her expertise in marketing strategy is reinforced by her proficiency in MarTech integration, evidenced by her experience with platforms such as Marketo and Salesforce (SFDC), which help optimize customer relationships and engagement strategies.
In her role as an intelligence communicator, Mary excels in leveraging the voice of the customer through various feedback tools (NPS, Qualtrics) and employs advanced data visualization software like Tableau and Power BI to communicate insights effectively. As a data privacy advocate, she is well-versed in data governance and GDPR compliance, demonstrating her commitment to ethics in data management and customer privacy.
Mary has a strong track record in go-to-market strategy and agile development methodologies. Her product development acumen, enhanced by methodologies such as Six Sigma and Design for Six Sigma (DFSS), underscores her analytical prowess and ability to lead teams toward product-driven success. Mary is also an accomplished public speaker, having undergone media training and engaging in panel moderation and technical presentations, where she effectively communicates complex ideas to diverse audiences.
Notable Achievements
- Established Two New Organizations: As a change agent leader, Mary has successfully created and managed the establishment of two new organizations, demonstrating her strategic vision and leadership capabilities.
- Multi-disciplinary Team Leadership: Throughout her career, Mary has led and nurtured multi-disciplinary teams, driving innovation while celebrating creativity and collaboration within the workplace.
- MarTech Integration Success: Mary has integrated advanced marketing technologies into her organizations, significantly improving operational efficiency and enhancing customer relationship management.
- Data Privacy Advocacy: With a strong focus on responsible data management, she has championed adherence to data privacy regulations like GDPR, ensuring customer trust and compliance.
- Comprehensive Engineering Background: With her engineering expertise, particularly in chemical engineering, Mary is able to approach marketing challenges with a unique analytical perspective, setting her apart in a competitive landscape.
Mary Moore continues to be a celebrated figure in marketing and product strategy, using her experiences and analytical approach to storytelling to spur organizations toward success. This unique blend of technical knowledge, strategic insight, and committed leadership marks her as a significant contributor in any organization seeking to innovate and grow.
