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Matt Barrett
Senior Director, Product Management - Verizon Media SSP
Professional Background
Matt Barrett is a seasoned technical product manager with over 15 years of extensive experience in the digital advertising sector. His career has been characterized by his remarkable talent for fostering collaboration among large, global product, engineering, and business teams. This collaboration has consistently led to the development of innovative, data-driven products that stand out in the competitive landscape of digital advertising.
Matt's diverse expertise allows him to wear multiple hats seamlessly. He can eloquently pitch product strategies to the Chief Marketing Officers (CMOs) of major brands, showcasing a strategic vision while also diving deep into the technical aspects of project planning and execution. His tenure at various prestigious organizations has provided him with a rich tapestry of experiences that enhance his adeptness in bridging the gap between technical and non-technical stakeholders.
His current role as Senior Director of Product Management at Verizon Media SSP underscores his leadership in the industry. Here, he leads initiatives that leverage advanced technological frameworks to optimize advertising effectiveness and efficiency. Previously, Matt has held significant positions, including Director of Product Management at ONE Marketplace SSP and Principal Product Manager for AdLearn Open Platform DSP and Advertising.com Direct at AOL. These roles have all contributed to his solid understanding of auction mechanics and audience targeting—skills that are critical in today’s dynamic advertising ecosystem.
Education and Achievements
Matt Barrett graduated with a Bachelor of Arts degree from the esteemed Robert H. Smith School of Business at the University of Maryland, College Park. This educational background laid a strong foundation for his career in product management, providing him with crucial insights into both business strategy and consumer behavior.
Over the years, Matt has developed a wide-ranging skill set that encompasses Agile development methodologies, building intricate product roadmaps, and conducting meticulous statistical analyses. His keen understanding of user experience enhances his ability to create products that resonate not only with clients but also with end-users, ensuring maximum engagement and satisfaction.
Matt has been recognized for his comprehensive knowledge of various advertising technologies, including openRTB and header bidding, which are essential for maintaining high standards of ad quality and increasing traffic performance. His proficiency in GDPR and COPPA regulations reflects his commitment to ethical advertising practices, ensuring compliance in a rapidly evolving digital landscape.
Achievements
Matt Barrett's career is marked by a series of notable achievements, each underscoring his dedication to excellence in product management. His contributions to Verizon Media and AOL have significantly shaped the way that advertising platforms are developed and optimized, making them more effective and user-friendly.
His technical prowess encompasses a range of programming languages and tools such as SQL, Python, Javascript, HTML, and CSS, allowing him to engage with product engineering at a granular level. Additionally, Matt is well-versed in utilizing critical tools like Tableau, Google Analytics, and JIRA, which further enhance his capacity to analyze data and inform product strategies.
By balancing strong analytical skills with effective communication and collaboration, Matt Barrett has earned the respect of his peers and industry leaders alike. His ability to develop product strategies that are not only innovative but also grounded in data-driven insights continues to make him a vital player in the digital advertising landscape.
