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Matt Gibbons

Digital Demand Director @ Menlo Security

Matt Gibbons is currently the Digital Demand Director at Menlo Security Inc., based in the Greater Boston area.1 He has over a decade of experience in B2B marketing, specializing in generating demand and improving marketing strategies.1

Career Highlights

  • Menlo Security Inc.: Joined as Sr. Manager Digital Marketing, later becoming Digital Demand Director.123
  • SecurityScorecard: Served as Senior Manager, Field Marketing from October 2021.1
  • Quickbase: Held roles including Demand Generation Manager and Field Marketing Manager.1
  • inSegment: Worked in various positions, including Director of Digital Marketing, from 2012 to 2019.1

Key Achievements

  • Evolved paid digital marketing to focus on pipeline and revenue metrics.1
  • Implemented Account-Based Marketing strategies, integrating sales and marketing efforts.1
  • Diversified paid media mix, improving inbound efficiency and reducing costs.1
  • Managed multi-million dollar campaigns and led teams of marketing professionals.1

Education and Certifications

  • Bachelor of Science in Management, Finance, and Marketing from Boston College (2007-2011).1
  • Holds various certifications, including Google AdWords, Drift Conversational Marketing, and BrightEdge.1

Matt Gibbons has demonstrated expertise in digital marketing, demand generation, and marketing strategy throughout his career, with a focus on B2B technology companies.

Highlights

Matthew B. Gibbons | Shipman & Goodwin LLP™
Aug 13 · gibsondunn.com
Matthew A. Gibbons - Gibson Dunn

Related Questions

What are Matt Gibbons' key achievements at Menlo Security Inc?
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What strategies did Matt Gibbons implement at SecurityScorecard?
Can you provide examples of Matt Gibbons' work in Account-Based Marketing?
What certifications does Matt Gibbons hold?
Matt Gibbons
Matt Gibbons, photo 1
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Location

Greater Boston