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Maya Spivak
Marketing and Communications at Segment.com
Maya Spivak is a prominent marketing leader based in San Francisco, specializing in building beloved developer brands. She is the founder of Marketing.fan, a brand marketing agency that provides advisory services to tech companies. Her career has included significant roles at several high-profile companies, where she has developed expertise in brand marketing and communications.
Professional Background
- Current Role: Founder of Marketing.fan since July 2023, where she offers project-based and ongoing advisory services to various tech startups.
- Recent Positions:
- VP of Marketing at Gretel.ai (January 2023 - July 2023): Led marketing efforts for a synthetic data platform powered by generative AI, focusing on advertising strategies and product launches.
- VP of Marketing at Mux (July 2021 - September 2022): Managed marketing for a video infrastructure company, expanding the team significantly and launching new products.
- Head of Global Brand Marketing and Communications at Segment (January 2016 - July 2021): Played a key role in the company’s growth from a small startup to a major player in customer data platforms, contributing to its acquisition by Twilio for $3.2 billion.
Early Career
Maya began her career at Wildfire, which was acquired by Google, where she served as Chief Evangelist and Social Media Manager. She also held marketing director roles at Wealthfront, focusing on product marketing, and contributed to TechCrunch as a moderator for Crunchbase.
Education
Maya holds a degree from Cornell University, which has provided her with a strong foundation in marketing principles.
Skills and Expertise
Maya is known for her strategic insights into startup marketing, particularly in identifying the right marketing roles needed at various stages of business growth. She emphasizes the importance of aligning marketing strategies with sales processes and has shared her frameworks for hiring effective marketers.1234
Through her work, Maya aims to help tech founders and leaders build strong brands that resonate with developers and consumers alike.


