Suggestions
Saumya Sharma
Communication partner for Startups, CEOs, and VCs| Cofounder Media Mic PR| Awardee E4M PR 40under40, Adgully Women Disruptor & AR Women Leader "She"
Saumya Sharma is a seasoned communication expert known as the 'Brands' Voice, Journalists' Friend, and Cricket Enthusiast'.
With a background in Bachelor of Arts (B.A.) in Economics from Miranda House, Delhi University, Saumya has excelled in assisting startups, CEOs, and VCs in effectively communicating their value propositions to the target audience while ensuring consistent brand messaging.
Her expertise lies in swiftly grasping a client's business objectives and target audience, aligning them with communication strategies to achieve desired outcomes.
Saumya Sharma's proficiency in media relations, crisis management, and strategic storytelling has empowered numerous startups to refine their positioning and develop successful media outreach plans, generating substantial interest from the media, customers, and investors.
She has been recognized with multiple prestigious awards, including Adgully Women Disruptor (2020), Exchange4Media PR and Corp Comm 40under40, Agency Reporter's Women Entrepreneur Excellence Award 'SHE', and Exchange4Media Women Achievers (2022).
Formerly associated with renowned organizations like Media Mic, Jajabor Brand Consultancy, Freelance, Evoc Communications Consulting, and Alliance Public Relations Pvt. Ltd., Saumya Sharma can be reached at [email protected] for further inquiries.
Highlights
❌ Most marketers are overlooking this critical touch point ❌
Touch points are the heart of marketing, where the outside world engages with your brand. These can be anything from your marketing materials to social media to billboards.
But why are they crucial? 1️⃣ They evoke emotion 2️⃣ Convey brand messaging 3️⃣ Guide consumers towards desired actions
🏮 Yet, one crucial touch point often goes unnoticed by marketers: The candidate interview.
Think about it - the interview is where potential candidates first encounter your brand. Positive interview experiences can spread like wildfire, attracting top talent who align with your brand and enhancing your reputation through word of mouth.
🥁 Your brand values should be palpable in the meeting room, echoed by the interviewer, and evident throughout the interview process.
🗣 Remember, after-interview interactions are as crucial as after-sales interactions. So, ensure your brand shines through in every interview – it's a touch point that matters.
#MarketingStrategy #BrandBuilding #EmployerBranding #InterviewExperience #BrandValues #MediaMic #PR
💡 What is a brand?
Is it your persona? Your logo or name? Or perhaps your vision?
Think again. A brand is more than just a surface-level identifier.
💼 A brand is a PROMISE.
🚻 A brand is a promise to deliver a great/first-of-a-kind/unique/cheapest product or service to consumers.
👨💻 A brand is a promise of a cool/serious/career-propelling/good place to learn/high-paying employer to employees.
💰 A brand is a promise of a high return/easy-to-manage company to an investor.
Most people do not care if you are the first or largest or one-of-its kind in the industry. What they do care about is what is your promise to them.
Decide what your promise to each of your target groups is. That should be your positioning.
#StartupAdvice #BrandBuilding #Entrepreneurship #Positioning #MediaMic
