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Michelle Advisor

Branding + Marketing Advising for Health & Wellness Brands, Host of The Purpose First Podcast

Michelle Roberts is the President and founder of Novus - Be Known, Inc., a branding and design agency based in Rochester, New York.12 She is an award-winning designer and marketing expert with over 19 years of experience in branding, design, communications, and marketing.2

Roberts launched Novus - Be Known Inc. in January 2013, focusing on creating meaningful and strategic brand design and marketing for entrepreneurs and large privately owned companies.1 As president and brand strategist, she wears multiple hats, including account manager, art director, and sales.1

Her expertise includes:

  • Brand strategy consulting
  • Market research
  • Message development
  • Rebranding and repositioning
  • Fractional CMO services
  • Marketing advising
  • Identity and web design2

Roberts has achieved significant success with Novus, seeing six-figure sales in 2015.1 Her work has been widely recognized, earning awards such as:

  • Best in Show and First Place Design Award at the MVCC Alumni Show in 2015
  • American Graphic Design Award
  • Rochester Women's Network Up & Coming Businesswomen's Award1

In addition to her work at Novus, Roberts has served as a Marketing Advisor for companies like Dejabrew and Excellent Care LLC, where she implemented successful marketing strategies and drove significant growth.2

Roberts is also an artist and has recently refocused on her passion for fine art, aiming to bring people closer to nature, themselves, and the familiar through her artwork.3

Related Questions

What inspired Michelle Roberts to start Novus - Be Known, Inc?
How did Michelle Roberts' work with Hallmark Cards impact her career?
What are some of the awards and recognitions Michelle Roberts has received?
How does Michelle Roberts approach brand strategy for health and wellness companies?
What makes Michelle Roberts' brand consulting unique?
Michelle Advisor
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Location

Rochester, New York Metropolitan Area