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Mohammed Minawi

Keynote Speaker | Advisor | Thought Leader | Trend Spotter | Chief Commercial Officer - MENA

Mohammed Minawi is the Chief Commercial Officer (CCO) at Ipsos, a global market research and consulting firm.13 He is based in Paris, Ile-de-France, and his role focuses on the Middle East and North Africa (MENA) region.13

Professional Background

Minawi is described as a "specialist generalist" with a passion for people, cultures, and societies.2 He is known for his keen interest in disruptive trends and their impact on the world.2 In his role at Ipsos, he is responsible for commercial operations and client relationships in the MENA region.

Expertise and Contributions

Mohammed Minawi is recognized for his insights into consumer trends and market dynamics in the MENA region. He has been involved in presenting key trends shaping MENA's consumers, demonstrating his expertise in market research and consumer behavior.4 His areas of focus include:

  • Consumer insights
  • Market trends
  • Sustainability
  • Strategic advisory

Public Speaking and Thought Leadership

Minawi is active in sharing his knowledge and insights through various platforms:

  • He has been a keynote speaker at events, discussing topics such as sustainability and consumer insights in Saudi Arabia.5
  • He has presented on "The 5 Mega trends shaping MENA's consumers" at business events.4

Mohammed Minawi's role as CCO at Ipsos and his involvement in various speaking engagements highlight his position as a thought leader in market research and consumer trends, particularly in the Middle East and North Africa region.

Highlights

Mar 10 · linkedin

What's your Ramadan Persona?

Ramadan has so many dimensions, and people choose to experience the Holy Month in different ways. My Ramadan persona is definitely "The Self Nurturer", it's a time to reset, reflect and to focus on my health and well being. What's yours?

You can download the complete 2024 Ipsos Ramadan Handbook here: https://lnkd.in/eRyqrhUP

Ramadan Mubarak and my best wishes to everyone!

#ramadan2024 #middleeast #ipsos #insights

Aug 1 · linkedin

We asked consumers in Saudi Arabia which brands they feel are most committed to sustainability, and below are their Top 10 unprompted choices, with Aramco topping the list.

Interestingly, Saudi Arabia was the only market in the region where the majority of brands making the Top 10 were local brands, not global ones!

You can download the full "Views on Sustainability" report for KSA here: https://lnkd.in/d63_H5s9

#sustainability #saudiarabia #consumerinsights

Related Questions

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How has Mohammed Minawi influenced Ipsos' strategy in the MENA region?
What are the major trends Mohammed Minawi has identified in the MENA consumer market?
What is Mohammed Minawi's background before joining Ipsos?
How does Mohammed Minawi's role as CCO at Ipsos differ from his previous positions?
Mohammed Minawi
Mohammed Minawi, photo 1
Mohammed Minawi, photo 2
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Location

Dubai, United Arab Emirates