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Monique Schröder

Content & Concepts — Strategy — Branding — Writing

Monique Schröder is a multilingual professional deeply passionate about visual experiences and the future of brands. With a background in Strategic Market Creation, Design Strategy, and Holistic Design, she specializes in brand identity, art direction, and digital brand positioning. Monique excels in crafting compelling brand and communication strategies that resonate with authenticity, and developing value-driven content strategies for brands across various industries. Her diverse skill set includes art direction, copywriting, visual research, and storytelling.

Highlights

May 29 · linkedin

A couple of weeks ago, I visited the AKQA Copenhagen (AKQA Danmark) office to learn about their #SXSW insights on #AI trends, challenges, and predictions.

Like many, I've been feeling AI fatigue, but dodging it seems impossible these days. To my delight, Miriam Plon Sauer and Morten Saxnaes turned our discussion into a philosophical conversation about the current transition we're experiencing and how a mindset shift can help us seize new opportunities instead of succumbing to uncertainty and doubt.

Here are my 3 takeaways: 1 — If Google is the search engine, AI is the everything engine. Yet, it's clear we need richer data to truly harness its power. 2 — Tomorrow's technology is colliding with yesterday's mental models. As Generation T (the transition generation), perhaps our destiny lies in embracing our roles as Creative Generalists. 3—While online webinars offer convenience, nothing beats physical meet-ups. Meeting people face-to-face and making eye contact have a greater impact than I (or we) often realise.

May 14 · linkedin

Officially part of JAKALA as of today after FFW was acquired by the Italian data-driven powerhouse. If you're in need of branding, strategy, and hands-on production of creative assets — you know where to find me 🩵

Monique Schröder
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Location

Copenhagen, Capital Region of Denmark, Denmark