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Mukesh Kalra

Fintech Entrepreneur, Founder CEO @ET Money

Mukesh Kalra is the founder and CEO of ET Money, committed to simplifying the financial journey of Digital Indians by leveraging technology.

Prior to ET Money, he co-founded moneysights, which was acquired by Times Internet under the Times Group.

Kalra's impressive track record includes being the first core employee after co-founders at InMobi, where he spearheaded the product's development from concept to global success.

He holds a Bachelor's degree in Engineering from TSEC, Mumbai University, and an MBA with a Marketing focus.

Kalra's diverse experience includes roles such as Co-Chair at the Investment Committee of Fintech Convergence Council, Product Management, Director of Performance Advertising and Brand Performance at InMobi, and leading Client Solutions Group at Nielsen India.

His mission with ET Money is to disrupt the financial ecosystem by addressing consumer interests and challenging the norm of hidden fees and commissions.

Highlights

Jun 15 · linkedin

Super pumped to share that India's wealth management giant, 360 ONE has entered into a definitive agreement to acquire ET Money!

It is a big milestone, Santosh Navlani and I are lucky and grateful to the incredible team members of ET Money, users, partners and friends who have helped us in this journey!

ET Money 1.0 : Restarted with an email, yes emails do change lives!

Not many know, but ET Money started with emails from Satyan Gajwani pursuing me to restart moneysights inside Times Internet. We are forever grateful to him to get us started. His relentless pursuit at that time eventually engrained the same level of relentlessness in us in building the team ET Money. We have had great alignment since then & Times Internet has been an incredible partner.

ET Money 2.0 : Pivot to Direct Plans in MF, big second order impacts!

In 2018, we started enabling our investors to invest in direct plans of mutual funds which meant we stopped taking commissions, giving up revenues but it had amazing second order impacts, which i never imagined.

Firstly, our DNA as a company fundamentally became even more user-first. It aligned every grain of the company to user outcome, irrespective of the size of user's investment, AUM or whether they did a transaction or not. Users loved it. We saw rapidly compounded Trust in our products, manifested in our metrics, from 4.5K Cr in AUM in 2019 to INR 27.6K Cr in May 2024.

Secondly, the pivot acted as a forcing function for us to think about monetization very differently and gave birth to our unqiue subscription based advisory model via ET Money Genius, thereby building a revenue engine which is not only aligned to user outcomes but also is recurring with great gross margins.

ET Money 3.0 : Started with a meeting, 4 yrs ago; Yes, meetings change lives too!

Thinking about the next stage of ET Money, we needed the right mentors who have built amazing companies in Indian wealth space from grounds up. In that quest, we revered Karan Bhagat and I got a ~30min meeting. The sheer number of insights he packed in that short meeting was clearly the highest per minute ROI of any meeting I ever had! We immediately requested him to become an advisor to ET Money. He indicated that he can't do that unless everything is aligned to 360 ONE :)

We eventually took that statement all the way to an acquisition of ET Money !

For us at ET Money while its a huge milestone, it is a continuation of our core DNA and principles that perfectly matches with 360 ONE's.

ET Money acquisition would extend 360 ONE’s flywheel into the largest and most booming mass-affluent user segment. For us, we get to leverage their ecosystem & expertise from managing a whopping INR 4.6L Crores in assets. A differentiated stock broking, secured lending and custom products would make their way on ET Money app soon..

We can't wait to unlock ET Money 3.0, empowered by 360 ONE!

Satyan Gajwani Karan Bhagat Yatin Shah Anshuman Maheshwary Santosh Navlani Manav Seth

May 11 · linkedin

Delhi Elites Football Club entered the U12 Goa Football tournament (which brings together teams from across India) as defending champions, came back as undefeated second time winners 🥇🥇🥇

Great stuff by everyone - players, coaches, parents !

I always wondered what made this team of 11yr olds win? I think it’s a combination —

  1. They love being with each other & have crazy fun

  2. They were fearless & relentless on the field

  3. They were guided by a very capable coach AYUSH BHUTTAN & listened to him (avoided junk food, maintained proper sleep times, took recovery time, stuck to their tactical plays)

  4. They put in 100% in sweltering Goa heat

Being parents to the kid who is part of the winning team is always awesome but the learning from these 11yr olds is a great bonus!

Strongly recommend to send your kids to a sport, especially team sports, builds character!

Pranoti Munge

Delhi Elites Football Club  entered the U12 Goa Football tournament (which brings together teams fro
Mukesh Kalra
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Location

Gurgaon, Haryana, India