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Myles McCormick

Consumer Executive & Investor

Myles McCormick is an accomplished consumer executive with extensive experience in the fashion and beauty industry.3 He served as the CEO of FORMA Brands, the parent company of Morphe, from August 2019 to early 2022.15

During his tenure at FORMA Brands, McCormick oversaw significant developments and expansions:

Key Achievements

  • Launched Ariana Grande's R.E.M Beauty brand in November 20211
  • Continued the expansion of Morphe 2, a makeup and skincare line targeting Gen-Z consumers1
  • Launched Emma Chamberlain's skincare brand Bad Habit1
  • Expanded into new categories and collaborations, including partnerships with Sour Patch Kids, Coke, and Mickey Mouse1

Career History

  • CEO of FORMA Brands (August 2019 - early 2022)45
  • Chairman at Quay Australia (2016 - present)7
  • Board Member at a.k.a. Brands (2018 - present)7
  • Previously held positions at Bare Escentuals, including CEO6

Industry Experience

McCormick brings over a decade of experience in the fashion and beauty industry.2 His background includes leading and investing in high-growth consumer companies, making him well-suited for his roles in the beauty and fashion sectors.3

In March 2022, Eric Hohl succeeded McCormick as CEO of FORMA Brands, while McCormick continued to serve on the company's board.5

Highlights

Mar 8 · gcimagazine.com
Forma Brands Name New CEO | Global Cosmetic Industry
Forma Brands Name New CEO | Global Cosmetic Industry
Dec 1 · glossy.co
Glossy 50 2021: Myles McCormick, CEO of Forma Brands
Glossy 50 2021: Myles McCormick, CEO of Forma Brands

Related Questions

What are Myles McCormick's key achievements at FORMA Brands?
How did Myles McCormick's leadership style impact Morphe's growth?
What new categories is FORMA Brands planning to enter under Myles McCormick's leadership?
How did the launch of R.E.M Beauty differ from other brands under Myles McCormick?
What are Myles McCormick's future plans for FORMA Brands?
Myles McCormick
Myles McCormick, photo 1
Myles McCormick, photo 2
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Experience

Various leadership and investment roles
Quay Australia, Forma Brands, The Collected Group, Summit Partners, Philz Coffee, Berkshire Partners, BareMinerals, Gymboree

Location

San Francisco, California, United States