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Natasha McCrea
Founder I TechstarsLA 2023
Natasha McCrea is a prominent entrepreneur and co-founder of Jackson McCrea Whiskey, a brand that aims to redefine the whiskey industry by focusing on female empowerment and wellness. Alongside her partner Sheila Jackson, McCrea has established Jackson McCrea as California's first whiskey brand owned by Black women, launched in 2022. The brand is notable for creating a whiskey specifically designed for women, featuring smooth flavors and a commitment to inclusivity in a traditionally male-dominated market.14
Professional Background
In addition to her role at Jackson McCrea, Natasha McCrea is the founder of the Love CEO Institute, which focuses on personal development for women. She utilizes her experience as a life coach to inspire and empower women through various forms of media. Her approach combines elements of coaching with a strong emphasis on community and social impact, particularly concerning women's wellness.25
Vision and Impact
McCrea's vision for Jackson McCrea extends beyond merely producing whiskey; it encompasses a broader mission of fostering community and support for women in the spirits industry. The brand has garnered attention not only for its unique product but also for its initiatives aimed at celebrating women leaders through the JM100 collective, which serves as both an advisory board and a social impact group.34
Personal Philosophy
Natasha emphasizes the importance of storytelling and social impact in her work. She believes in empowering women to take up space and create luxurious experiences through their products. Her philosophy is encapsulated in her quote about bringing women back into the narrative of whiskey, highlighting their historical contributions to the industry.14
Through her multifaceted career as an actress, speaker, and producer, Natasha McCrea continues to advocate for women's representation in all sectors, particularly in areas where they have been historically underrepresented.


