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Nick Feder
Marketing Partnerships at Netflix
Nick Feder is a seasoned professional with a background in creative production, strategic initiatives, and new business development. He holds a Bachelor of Arts (B.A.) degree from Sarah Lawrence College. Nick has held key roles at prominent organizations such as Netflix, COLLINS, Redscout, Mother New York, and Eileen Haubenstock & Associates.
Highlights
It’s been a très occupé couple of months with our meilleurs amis at Shop with Google leading up the launch of Emily in Paris Season 4. To support this upcoming season, we taught the world how to use Google Lens through Emily’s ingéniosité through custom spots and Pause Ads for Netflix with Ads, and brought le monde d'Emily to life at the premiere this past week. And I couldn’t have done it without mes superbes collègues Chidera Ufondu Sandra Ciconte Alexander Tennis. Many thanks to nos nouveaux potes de Anomaly SHADOW and EssenceMediacom for helping bring every element to life.
Google: Jackie Truong, Ashley Chin, MBA, Amanda Pasetes, Sagal Mohammed, Eugenia Perez
Anomaly: Alyssa Tacopino Kessig, Adrian Goodgoll
MFG/Essence: Kate Easterling, Annabelle Ratcliff, Briana Mao
Shadow: Jamie D'Attoma, Jenna Kieselbach, Kennedy Crenshaw
Netflix XF: Sarah Justine Woodhouse, Kelli King, Allison McManus, Connie Chu, Nikki (Suseck) Merkouris, Donny Murdock, Darice Murphy, Katie Brandes, Anjali Malhotra-Feinberg
For the past two seasons, Old Spice has been our daring brand partner on The Witcher. Together we've explored the legend of scent and odor, which runs deep in the Continent: lilac & gooseberry, Geralt's bath water, Roach, death, destiny, heroics, heartbreak, and onion. It's also something passionate fans of the series, books, and games have been discussing online for years.
To promote the highly anticipated Season 3 launch on Netflix, Marketing Partnerships and Old Spice created “Vision of Old Spice.” It’s an in-world spot laden with Easter eggs leveraging Ciri’s visions to show Yarpen Zigrin experiencing the transformational powers of Old Spice (linked out in the comments).
We expanded to Europe with “The White Wolf,” a limited-edition product line as well as an immersive scent-based activation during Wiedźmin Fest in Łódź, Poland, the birthplace of the Witcher IP. Old Spice invited attendees into a giant nose in order to smell monsters magically perfumed by the notes that make up “The White Wolf” (video embedded below).
Witnessing the fan response to the work we've done for the past two seasons has been a terrific reminder of why I came to Netflix, the power of partnerships, and, of course, the magic of a great idea.
Forever indebted to the fresh-smelling people around the globe without whom this would have not been possible:
NFLX — Jesse, Tennis, Kevin, Annalisa, Scott, Marta, Saba, Katarzyna, Gosia, Andrew, Maudie
Old Spice North America — Matt, Julia, Josh, David
Old Spice Europe — Victoria, Olivia
W+K & Citizen — Karen, Zachary, Laura, Megan, Shaine, Guilherme, Siobhan, Danielle, Carla, Ian
MSL & GONG — Anna, Marcin, Katarzyna, Matt, Justyna
And here are some cute hashtags: #netflix #thewitcher #oldspice #experiential #events #advertising
/end sappy post
