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Nick Feder
Marketing Partnerships at Netflix
Nick Feder is a creative professional with a diverse background in marketing partnerships, strategic initiatives, and new business development.
He studied Bachelor of Arts (B.A.) at Sarah Lawrence College, honing his skills in creative and strategic thinking.
Nick has held key roles at various prestigious organizations, showcasing his expertise and leadership abilities.
Formerly, Nick served as Sr. Creative Producer in Marketing Partnerships at Netflix and contributed significantly to the company's growth and success.
Prior to his role at Netflix, he held the position of Creative Producer in the Marketing Partnerships division, demonstrating his creative prowess and ability to drive collaborations.
Nick also has experience as the Head of Strategic Initiatives at COLLINS, showcasing his strategic vision and ability to lead innovative projects.
His tenure as the Growth Director at Redscout allowed him to utilize his skills in growth strategies and business development.
Nick's role as the Head of New Business at Mother New York highlights his expertise in identifying and capitalizing on new opportunities for business growth.
Additionally, he has previous experience at Mother New York as a Mother, showcasing his versatility and adaptability within the organization.
Earlier in his career, Nick was a Project/Office Manager at Eileen Haubenstock & Associates, where he honed his organizational and management skills.
Nick Feder's educational background coupled with his extensive professional experience positions him as a versatile and accomplished professional in the creative and marketing industry.
Highlights
It’s been a très occupé couple of months with our meilleurs amis at Shop with Google leading up the launch of Emily in Paris Season 4. To support this upcoming season, we taught the world how to use Google Lens through Emily’s ingéniosité through custom spots and Pause Ads for Netflix with Ads, and brought le monde d'Emily to life at the premiere this past week. And I couldn’t have done it without mes superbes collègues Chidera Ufondu Sandra Ciconte Alexander Tennis. Many thanks to nos nouveaux potes de Anomaly SHADOW and EssenceMediacom for helping bring every element to life.
Google: Jackie Truong, Ashley Chin, MBA, Amanda Pasetes, Sagal Mohammed, Eugenia Perez
Anomaly: Alyssa Tacopino Kessig, Adrian Goodgoll
MFG/Essence: Kate Easterling, Annabelle Ratcliff, Briana Mao
Shadow: Jamie D'Attoma, Jenna Kieselbach, Kennedy Crenshaw
Netflix XF: Sarah Justine Woodhouse, Kelli King, Allison McManus, Connie Chu, Nikki (Suseck) Merkouris, Donny Murdock, Darice Murphy, Katie Brandes, Anjali Malhotra-Feinberg
For the past two seasons, Old Spice has been our daring brand partner on The Witcher. Together we've explored the legend of scent and odor, which runs deep in the Continent: lilac & gooseberry, Geralt's bath water, Roach, death, destiny, heroics, heartbreak, and onion. It's also something passionate fans of the series, books, and games have been discussing online for years.
To promote the highly anticipated Season 3 launch on Netflix, Marketing Partnerships and Old Spice created “Vision of Old Spice.” It’s an in-world spot laden with Easter eggs leveraging Ciri’s visions to show Yarpen Zigrin experiencing the transformational powers of Old Spice (linked out in the comments).
We expanded to Europe with “The White Wolf,” a limited-edition product line as well as an immersive scent-based activation during Wiedźmin Fest in Łódź, Poland, the birthplace of the Witcher IP. Old Spice invited attendees into a giant nose in order to smell monsters magically perfumed by the notes that make up “The White Wolf” (video embedded below).
Witnessing the fan response to the work we've done for the past two seasons has been a terrific reminder of why I came to Netflix, the power of partnerships, and, of course, the magic of a great idea.
Forever indebted to the fresh-smelling people around the globe without whom this would have not been possible:
NFLX — Jesse, Tennis, Kevin, Annalisa, Scott, Marta, Saba, Katarzyna, Gosia, Andrew, Maudie
Old Spice North America — Matt, Julia, Josh, David
Old Spice Europe — Victoria, Olivia
W+K & Citizen — Karen, Zachary, Laura, Megan, Shaine, Guilherme, Siobhan, Danielle, Carla, Ian
MSL & GONG — Anna, Marcin, Katarzyna, Matt, Justyna
And here are some cute hashtags: #netflix #thewitcher #oldspice #experiential #events #advertising
/end sappy post
