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Nirav Chatterji

Senior Enterprise Sales Director at Sensor Tower

Nirav Chatterji is a dynamic individual with a skill set and personality ideal for thriving in a fast-paced work environment. He is driven by a passion for building innovative products from the ground up to address real-world problems. Nirav excels at transforming new ideas into successful products by assembling effective cross-functional teams and instilling a culture of design-oriented product development. Drawing inspiration from an old Indian saying, he embodies the ethos that hard work and dedication are essential for achieving greatness. Nirav's energetic nature and ability to assimilate information swiftly enable him to tackle challenges head-on while maintaining a constructive outlook. Colleagues commend him for his teamwork, positive attitude, and unwavering focus during demanding circumstances.

Highlights

May 27 · linkedin

Netflix's US Ad Business Soars: New Advertisers Flock in Q1 2024

Netflix's US advertising sector saw a robust increase with a ~120% YoY growth in ad spending across 7 of the top 10 verticals in Q1 2024. A commanding 75% of Netflix's total ad spend came from new advertisers, significantly outpacing competitors like Peacock and Hulu, where new entrants constituted less than 11% of ad spend. This surge underscores the growing preference for Netflix's ad platform among advertisers, despite ongoing challenges in scaling and accurate ad performance measurement.

#Netflix #AdGrowth #StreamingAds #DigitalMarketing #MediaTrends

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Netflix's US Ad Business Soars: New Advertisers Flock in Q1 2024

Netflix's US advertising sector sa
Mar 11 · linkedin

#Okta Dominates Q4 FY24 Estimates, Advertising Strategy Boosts B2B Engagement 💹📊

4Q FY24 results show #Okta's EPS & revenue exceeded expectations—customer acquisition & retention driving its success. #SensorTower data shows a solid correlation (~1.00) between Okta Verify's MAU & company's total revenue since 4Q FY20.

Strategic #advertising plays a key part. Focus on B2B clientele has led 78% of Okta's US ad spend on LinkedIn in '23, outdoing #SaaS peers. Not just expenditure, seamless user overlap between Okta & LinkedIn (57% in 4Q23) proves the success of this strategy.

#DataDriven #Q4FY24 #Earnings

#GIGOPOST

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Nirav Chatterji
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Location

Los Angeles, California, United States