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Oscar G.
Digital Marketing Agency Owner
Oscar G. is the Founder of WeClick Group, an eCommerce marketing agency based in Miami, Florida. He specializes in helping beauty and wellness brands enhance their online sales through targeted email and SMS marketing strategies. Under his leadership, WeClick Group focuses on creating engaging marketing campaigns that aim to increase customer retention and reduce churn rates.
Professional Background
- Founder, WeClick Group (February 2019 - Present)
- Established the agency to assist businesses in optimizing their digital marketing efforts, particularly in email and SMS channels.
- Email and Content Marketing Associate, Knight Capital Funding (January 2018 - February 2019)
- Developed engagement programs and managed content creation for various digital platforms.
- Digital Marketing Manager, WeClick Anytime (June 2017 - December 2017)
- Oversaw social media management and project coordination for e-commerce initiatives.
- Freelance CMS Administrator & Digital Marketing Manager (September 2011 - May 2017)
- Provided digital marketing services including website development and SEO strategies.
Education
Oscar studied at Ironhack, a coding bootcamp that focuses on web development and data analytics.
Goals at WeClick Group
- Align marketing and sales strategies tailored to client needs.
- Leverage advanced features of email and SMS marketing to maximize client success.
- Retain existing customers while attracting new ones through innovative marketing techniques.
Oscar is also active on social media, where he shares insights about digital marketing trends and strategies. His LinkedIn profile can be found under the username itsoscarg.
Highlights
Here are two ways that shitty email marketing agencies make you think they’re making you more money:
It should be no surprise to you that Klaviyo attribution is far from “real.” There is no perfect attribution model, but it’s always worse if you’re depending on “in-platform” metrics. As a Klaviyo Partner, we use these in-platform metrics to consider our performance, but we also understand they aren’t “real.”
That being said, there are ways to manipulate the top number in Klaviyo and make a brand owner believe a Klaviyo agency is making them more money than they actually are. After auditing millions (if not billions) of accounts, here are the top 2 ways agencies do this:
- They Don’t Segment Properly. If someone is on an Apple device, there is no way that Klaviyo knows if they opened an email - klaviyo will just mark it opened. This means that regardless if this person opened the email, so long as they purchased, Klaviyo will attribute the email.
This is the most common method and, truth be told, most agencies that do this know so little about the platform that they don’t even know they are doing it.
When an agency does proper segmentation, they will build segments that are truly engaged (not just defining engagement as “opened email”) and only send to these segments to not ruin deliverability. However, doing this will also result in what looks like “making less money.”
- If Your Store Has a Subscription Model, They Include These People in Their Win-back Flow and Time the Win-back Flow to Trigger at the Next Order Cycle.
This is a bit more devious than the method used above - it’s done on purpose for sure. Again, even if they actually did segment correctly but included subscribers in this flow the numbers will look amazing.
But alas, I hope that Google’s new guidelines for bulk senders, that are more likely to land people in SPAM, may be a godsend for agencies that do things the right way and shine a light on these shitty practices.
#klaviyo #email #dtc
Some brands are their own worst enemies.
I was having a conversation with a media buyer/agency owner I have been following for years now, Andrei Lunev, PhD. We were talking about why clients leave agencies.
He made some good points. Clients (e-commerce stores) leave agencies because many agencies lack communication or set unrealistic expectations.
But there’s another side to this - in my experience some e-commerce store owners sabatoge their own success.
This is the typical behavior of a sub $5 million per year brand:
The owner is too busy trying to be CEO, CFO, CMO and some even do their own customer service (even though this position can be filled for $5 /hr.).
They need a marketing coordinator or CMO and they don’t have one or won’t hire one.
Maybe their margins are too thin? Which leads me to my next point.
When it comes to success most e-commerce store owners don’t really understand their own financials so this is very hard for an agency to control.
For instance, “I want to make more revenue/sales.” Great! Then just email everyone on the list every day and give a lot of discounts.
They don’t want more sales - they want more profit.
The question is WHEN do they want that profit?
They don’t understand that “sales” are levers that are pulled to increase cash flow and bring money forward to the present at the cost of margin. Blasting everyone with coupons for months looks great on a p&l statement today. You will be the hero. But 4 - 6 months from now they will see the repercussions.
Fractional CMO’s that can give this advice don’t come cheap so even owners who can afford to hire them usually don’t because they are fixated on how much they can make today and then they wonder why they can’t scale their business.
This is typically the difference we see between brands that can break the $5 million /yr. threshold and those that can’t. #shopify #klaviyo #ecommerce #dtc
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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