Suggestions
Patrick Boot
Design for social and planetary good
Patrick Boot is a passionate professional with a background in Industrial Design. He holds a Bachelor's degree in Industrial Design from Carleton University and has also pursued studies in Business Administration and Industrial Design at various institutions. Patrick's approach to design is rooted in human-centered principles, aiming to meet unmet needs by understanding human behavior. He is known for his infectious enthusiasm for people and design, driving his work in human-centered design. His expertise lies in design research, problem mapping, user observation & analysis, and facilitation and communication. Patrick has a reputation for asking fundamental questions that challenge conventional practices.
Highlights
You would think selling solar would be a slam dunk:
- A proven and established way to harness the abundant, endless energy from the sun
- Projects that pay for themselves well before their end of life (ask me how), with federal incentives that sweeten the deal even more
- Reliable, low maintenance infrastructure
- Technology that puts power and autonomy into the building/business owner’s hands instead of the being at the mercy of grid energy
- An investment that makes good sense today AND moves us closer to being in better balance with the planet
And yet, there are far more conversations that fizzle out than end in a project going forward.
Sure, there are factors that can be an abrupt stop to a project, like a roof that’s been neglected, a structurally shaky building or a local grid that needs upgrades to accept the power. But beyond these, there are just far fewer organizations even engaging in adding solar to their roof or solar canopies to their under-utilized parking lots.
Despite lofty GHG reduction and net-zero targets, tangible action is still behind schedule.
Why?
I’m coming up on just one year in solar sales and business development. I’ve learned some things, and I have a few hunches that have been brewing:
- Grid energy is the established norm, and it works. People flick the switch, the lights come on and they’re able to do business and live their lives. Changing nothing doesn’t cause any immediate pain, and, if anything, entertaining the idea of making a change to on-site solar energy ADDS short term pains of learning about new technology and assessing current energy costs. People are busy, and sticking with the way we’ve always done things keeps extra work off the plate and means one less thing to prioritize.
- Nobody wants to look foolish. Even though solar is proven to be the cheapest form of energy, with hundreds of megawatts being added at utility and business scales each year across Canada, it’s still perceived as new, and something that comes with risk. If this goes badly, nobody wants the decision traced back to them.
- A lack of understanding and fear of being left without power. In Ontario, most solar arrays are connected to the grid. When the sun isn't out, you still get power from the grid as you normally would. Without knowing this, though, the idea of relying on solar can increase that sense of risk.
- Even if there’s will, motivation and determination to get beyond the first three points, finding a chunk of money today is hard, even if it means you’d get that money back in a relatively short time, not to mention the ongoing savings from slashing your electricity bills.
What’s missing from this list for you? Which resonates the most? What stopping you and your organization from adopting #solarenergy and joining the transition to clean, renewable energy?
If you’re keen to buck these trends in 2024 and join the organizations leading the #energytransition here in Ontario, let’s have a chat.
