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Peter Sorgenfrei

I see people. Sounds creepy, it isn't | Watch how in my featured section | Coach the worlds' best Founders and CEOs to calmer, happier lives | Creator of the Whole Human Approach | 6x Founder/CEO

Peter Sorgenfrei is a CEO and Founder Coach at Sorgenfrei ApS, based in Copenhagen, Denmark.1 He works with investors, boards, and leadership teams to develop people and grow companies, drawing from his extensive experience as a founder and CEO.12

Professional Background

Sorgenfrei has over 20 years of experience in marketing, intelligence, technology, and strategy.1 He has founded and led six companies across three continents over the past 15 years.2 His career highlights include:

  • CEO and Founder Coach at Sorgenfrei ApS (June 2020 - Present)
  • CEO of Holo, introducing self-driving vehicles across Europe (November 2016 - June 2020)
  • Global Head of Strategy Partner Group at Ipsos (March 2011 - February 2014)
  • Equity Research Associate at UBS (2004 - 2005)
  • Manager, Research and Planning Group at Toyota North America (2001 - 2004)

Coaching Approach

Sorgenfrei uses what he calls the "Whole Human Approach" to help founders and CEOs grow both professionally and personally.2 His coaching focuses on:

  • Helping leaders manage the ups and downs of building a company
  • Addressing internal challenges and interpersonal dynamics
  • Promoting healthier, happier, and more productive lives for executives
  • Providing a rigorous, intense, and effective development path

Personal Insights

In 2019, Sorgenfrei experienced a stress-induced health crisis that led him to reevaluate his approach to work and life.3 This experience inspired him to develop his Whole Human Approach and start his coaching business to help other executives avoid similar burnout.3

Education and Skills

Sorgenfrei holds B.Sc. and M.Sc. degrees in Economics from the University of Copenhagen.1 He is multilingual, speaking English, Danish, German, and French with varying levels of proficiency.1

Highlights

Work-Life Balance is a Myth with Peter Sorgenfrei - Ep. 213 | Scale ...
Oct 7 · boomplay.com
Work-Life Balance is a Myth with Peter Sorgenfrei - Ep. 213 | Podcast
The Founder and CEO Coach Peter Sorgenfrei

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Peter Sorgenfrei
Peter Sorgenfrei, photo 1
Peter Sorgenfrei, photo 2
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Location

Copenhagen, Capital Region of Denmark, Denmark