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Richard Hurtado

Marketing Analytics + Digital Experience Personalization + Customer Data Platforms - Consultant & Teacher - Partner & Global Knowledge Leader Intelligence at Multiplica

Richard Johnson is a specialist consultant in Marketing & Digital Analytics with a focus on Digital Experiences Personalization and First Party Data utilization. He is a business consultant, teacher, speaker, podcast host, blogger, and co-creator of the "Relevant Experience Index" and "Customer Intelligence Score." Richard is also a co-author of the book "Relevancia: El futuro de las organizaciones pasa por construir experiencias digitales m\u00e1s oportunas, cercanas e inteligentes." With 15 years of experience, Richard has worked with prominent companies in Mexico, Colombia, and Chile.

Passionate about using data to understand users and customers better, Richard specializes in Digital Analytics, First Party Data, Customer Data Platforms, data modeling, and Omnichannel Experience Personalization strategies. He has contributed to the development of innovative metrics like the "Relevant Experience Index" and the "Customer Intelligence Score," which assess relationship maturity between brands and customers, and the activation of First Party Data in organizations, respectively.

Richard Johnson holds an Award of Achievement in Digital Analytics from The University of British Columbia and a degree in Ingeniero Comercial and Licenciado en Ciencias de la Administraci\u00f3n from Universidad T\u00e9cnica Federico Santa Mar\u00eda. He has held various roles in organizations like Director of the Posgrado en UX Product Design at IEBS Business School and Global Knowledge Leader Intelligence at Multiplica, among others.

Richard is actively engaged in sharing his expertise through platforms like his website, podcast "The Relevant Show," and YouTube channel "Multiplicaplay." He aims to enhance his role as a speaker, teacher, and collaborator in Digital Marketing media and welcomes invitations in this regard. Richard's dedication to inspiring and influencing people to excel and continuously improve drives his professional endeavors.

Richard Hurtado
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Location

Mexico