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Rob Friday

Author of Talent Optimizer - Predictive Index & Strategy Consultant

Rob Friday, the author of the best-selling book "Talent Optimizer: Why some companies always get great people," is a seasoned Talent Optimizer dedicated to helping companies unlock the full potential of their workforce.

With a wealth of experience in various roles such as Managing Principal at Predictive Success, Marketing Analyst/Research Assistant at Assante Capital Management Ltd, Vice President, Chief Operating Officer at New Image Services Canada, and Owner/Manager at Student Works Painting, Rob brings a diverse perspective to talent optimization.

Rob Friday is a proponent of focusing on company culture, identifying purpose and core values to attract the right talent, and utilizing behavioral science principles to match individuals with roles that suit their strengths and passions. This approach leads to higher engagement, lower accidents, and increased productivity.

His educational background includes studying at the CFA Institute, obtaining a Bachelor of Arts in Economics from Western University, and graduating with distinction from the Ivey Business School at Western University with an Honors Business Administration (HBA) degree.

Passionate about helping companies realize the uniqueness of each individual and enhancing overall performance, Rob Friday's vuja' de' moments create a profound shift in understanding and optimizing human potential.

Highlights

Oct 16 · Truck News
Driver shortage a self-inflicted wound, says panelist - Truck News
Rob Friday
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Location

Toronto, Ontario, Canada