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Robin Richardson

Director of Demand Generation at Truework

Robin Richardson is a seasoned marketing professional with over twenty years of experience specializing in demand generation for small- and medium-sized technology organizations.

With expertise in 'smarketing', Robin leads teams to manage the marketing and sales funnel, from lead generation to closed deals, focusing on optimization and utilizing tactics ranging from online advertising to telemarketing.

As a dual English Writing / Physics major, Robin believes in the art and science of marketing and excels in metrics-driven cultures, emphasizing the power of both inbound and outbound marketing to drive robust sales pipeline growth.

In addition to demand generation, Robin has extensive experience in branding, messaging, corporate websites, collateral, and various communications activities with cross-functional teams.

Robin's skill set includes demand generation programs strategy, marketing-to-sales infrastructure, lead flow management, communications, and reporting for ROI and performance modeling, making them well-equipped for dynamic marketing organizations.

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Location

San Francisco, California, United States