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Robyn Burgess

Retention Marketing Consultant | Creative Entrepreneur

Robyn Burgess, known as Resourceful Robyn, is a Marketing Strategist and Technology Subject Matter Expert with 12 years of global experience in delivering sustainable, scalable digital solutions that exceed business goals through collaboration with cross-functional teams.

She excels in maximizing ROI through iterative, data-informed campaign planning and execution, managing all CRM touch points, and optimizing performance across various digital channels such as email, SMS, web, SEO, social media, and mobile apps.

With expertise in A/B testing, conversion optimization, marketing automation, personalization, customer segmentation, and journey mapping, Robyn combines her anthropological background with technological skills to translate data into actionable business insights that persuade executive stakeholders to invest in new opportunities.

Her extensive experience spans working with ESPs, agencies, marketing, UX, design, analytics, and development teams for over 75 clients in industries like retail, consumer goods, publishing, and travel.

She specializes in B2C web conversion strategies, particularly in e-commerce, subscriptions, publishing, and travel, utilizing her proficiency in HTML, CSS, JavaScript, SQL, Google Analytics, Adobe Analytics, and Google Search Console.

Robyn Burgess offers strategy consulting, tactical planning, and KPI reporting to growth-oriented businesses, and also contributes thought leadership through publications, educational workshops, and speaking engagements.

Her educational background includes a B.A. in Anthropology and Mandarin Chinese from Columbia University, as well as a Certificate in Mandarin Chinese from Peking University.

Throughout her career, Robyn has held various roles such as Founder & Creative Director at Robyn Bandele, Retention Marketing Consultant at Resourceful Robyn, Founder & Creative Director at Styles InSeams, Founder & Editor at Runaway Apricot, Director of Retention at Smalls, and Senior Client Strategy Manager at Wunderkind among others.

Robyn Burgess
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Location

New York, New York, United States