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Saidah Humairo

Digital Media Manager - Live commerce - Creator Operation

Saidah Humairo is a digital media and e-commerce professional with extensive experience in partnership management and creator operations. She previously held the position of Senior Partnership Management/Creator Operation Lead at TikTok E-commerce/TikTokShop from June 2022 to September 2023.1 In this role, she:

  1. Led the creator manager team in the Beauty, Health, and Personal Care Category
  2. Developed strategies to optimize creator performance, content quality, and GMV achievement
  3. Collaborated with brands and partners to support creator growth and professionalization

Prior to her role at TikTok, Saidah worked as a Digital Manager at Vizeum for nearly 4 years, where she managed digital media strategies for various clients including Paragon brands, ERHA, Nippon Paints, Jack n Jill, and Bank BRI.1

Saidah's career history also includes:

  • Digital Manager at PT. Metra Digital Media (2016-2017)
  • Digital Media Planner at PT Tempo Scan Pacific, tbk (2014)
  • Digital Media Planner at Dentsu Digital Division (2012-2014)

She holds a degree in Marketing Communication from Universitas Padjadjaran (Unpad).1 Saidah is known for her expertise in digital media strategy, partnership management, and creator operations, particularly in the e-commerce and social media sectors.

Related Questions

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What are some of the major brands Saidah Humairo has worked with?
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What challenges has Saidah Humairo faced in her career?
Saidah Humairo
Saidah Humairo, photo 1
Saidah Humairo, photo 2
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Location

Jakarta, Jakarta, Indonesia